Pfizer, Amerisave and H&R Block Award Creative Accounts
23 August, 2021
PITCH R3PORT (23 August 2021) - Kering and Farfetch search for Global Media partners as digital, social, and e-commerce shapes the luxury category. Changes ...
Location: Global
Social Commerce: Turning TikTok & Instagram Moments Into Sales Gold
12 August, 2021
Integrating e-commerce with social media has proved a powerful revenue generator for both niche and mainstream brands. This synergy is expected to grow as ...
Will Agencies Sustain Momentum in H2?
5 August, 2021
R3LATIONSHIPS (5 August 2021) – This issue looks at how marketers can respond to the end of third-party cookies, and the increasing cost of influencer ...
How Agency Holding Groups Could Sustain Newfound Momentum in H2
2 August, 2021
Marketing Dive - After years of struggling with returning to growth and the encroachment of management consultancies on their business, agencies appear to have ...
Gucci Owner Kering Group Kicks Off Global Media Review
27 July, 2021
Kering Group has kicked off a global agency review that spans media planning and buying across all of Kering Group’s brands and markets.
Adobe, Pizza Hut & RedBull Award Creative & Media Accounts
20 July, 2021
PITCH R3PORT (20 JULY 2021) - Increased mobility sees transport, insurance, beverage, and tourism brands put accounts into review across the US and Europe. ...
NFTs Remain Technology in Search of Clear Brand Strategy. Can Agencies Bridge the Gap?
19 July, 2021
Marketing Dive - While nonfungible tokens (NFTs) — unreplicable digital assets certified by blockchain technology — remain a controversial topic, agencies are nevertheless starting to ...
Alibaba and Tencent Begin Fintech Collaboration: Will Western Tech Giants Join Them?
16 July, 2021
The Drum - Two of the largest Chinese tech platforms, Alibaba and Tencent, are looking at how they can integrate their walled gardens to ...
Improving Marketing Supplier Diversity Programs
9 July, 2021
Supplier diversity programs have become familiar components of overall business thanks to heightened awareness around the benefits and advantages of developing more sustainable and ...
Modern Automotive Marketing Operations
28 June, 2021
Running marketing teams and agency ecosystems on legacy structures is like racing the 24 Hours of Le Mans on an old engine. Your car ...
Google, TJ Maxx, Audi, and Lululemon Name Creative, Media & PR Agencies
22 June, 2021
PITCH R3PORT (3 - 16 June 2021) - Zoom, Google, and eBay put creative and PR accounts in review across the US and UK. See ...
Hoka One One Sprints to FCB As First AOR
18 June, 2021
Cult-status running shoe brand Hoka One One has hired FCB as its first global advertising agency of record after a competitive review led by R3.
Navigating the World (Mostly) Without Cookies
7 June, 2021
The jar is emptying and the cookie’s moment in the limelight is coming to an end. The good news is marketers, their agencies, publishers ...
Cost Implications of Separating KOL Content & Media Buy
7 June, 2021
R3LATIONSHIPS (7 June 2021) – This issue looks at how marketers can respond to the end of third-party cookies, and the increasing cost of ...
Pinterest, Canva and Shutterfly Name Creative, Media & PR Agencies
3 June, 2021
PITCH R3PORT (15 May - 2 June 2021) - Tech-driven platforms prepare to relaunch in a post-pandemic landscape with companies like WhatsApp, Pinterest, Canva, ...
Philips Selects Omnicom After $300m Global Agency Review
27 May, 2021
Philips has selected Omnicom following a global review of its $300m PR, creative and media duties after a review that was led by R3.
