Articles
2017: The Year The Holding Companies Fell To Earth
1 January, 2018
The past year was a tough one for agency holding companies. WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little to no ...
Insights Articles
Articles
Media Pitch Blues: Is It Worth The Cost In Time And Talent?
26 December, 2017
One week this year, a major media agency gave four pitch presentations to marketers and completed two RFPs over one five-day period. "That's just absurd," ...
Articles
Five Crucial Components to a Successful Influencer Marketing Strategy
22 December, 2017
Influencer marketing is not a new concept. Brands have sought to harness the influence of others - from celebrities to politicians - since the onset of ...
Articles
Why 2018 Could Be the Year a Major Agency Holding Company Gets an Acquisition Offer
21 December, 2017
R3 predicts more media reviews and greater focus on transparency According to the latest new business league report from international consultancy R3, the ad industry ...
Articles
The Year’s Biggest APAC Marketing-Advertising Acquisitions
20 December, 2017
Our listicle-based look back at the year in APAC marketing and communications continues, with the biggest deals of the year In the last couple weeks ...
Articles
The Year’s Biggest APAC Pitches
19 December, 2017
Our listicle-based look back at the year in APAC marketing and communications continues, with 2017's biggest pitches In the last couple weeks before the holidays, ...
Articles
Airbnb vs The Hotel Industry: Can The Disrupted Become The Disruptor?
24 November, 2017
When I first explained the concept of Airbnb to my mother, her reaction was “Why would you stay in a stranger’s house?” A friend gasped ...
Articles
Global New Business: WPP The Top Holding Company For 2017, BBDO Best Creative & Vizeum Takes Media
7 November, 2017
Tech marketing firm R3 has unveiled its global agency new business wins for the first nine months of 2017 and it shows WPP to be ...
Articles
Average Creative Agency Account Win Shrinks by 38% as More Clients Move Work In-House
30 October, 2017
New R3 report reflects a shift toward project work The shift toward project-based work continues en masse. Creative agencies around the world are competing for ...
Articles
Unequal Pay Settlement Rocks ‘ Fearless Girl.’ Will She Emerge Unscathed?
11 October, 2017
Fearless Girl. Credit: McCann New York/State Street Global Advisors The tables have turned on Fearless Girl. The bronze statue that captured America's attention and a ...
Articles
Bain Capital Plans to Buy Japan’s Third-Largest Ad Agency for $1.35 Billion
9 October, 2017
WPP is currently Asatsu-DK's top shareholder Bain Capital plans to purchase all shares from current shareholders. Bain Capital Bain Capital Private Equity announced today it ...
Articles
Accenture Tops Global M&A Report, Beating WPP
18 September, 2017
Accenture took the top spot in R3's global M&A League Report for August, a first for the consultancy since the monthly reviews started being released four ...
Articles
In China, Platforms Are Cutting Out Media-buying Agencies
18 September, 2017
If China is where the future happens, that’s bad news for media agencies. In China, big brands are increasingly moving their advertising budgets from agency ...
Articles
WPP Pushes Back Against Media Agency Commoditization With New Global Network ‘Wavemaker’
12 September, 2017
MEC/Maxus merger gets a name The new entity will be the fourth network within GroupM. WPP WPP moved into the next stage of its global ...
Articles
FMCG Giants Positive On Japan Despite Global Caution
24 August, 2017
Is the market insulated from international challenges? The world has become accustomed to bashing Japan’s economic performance, but there is once again cause for optimism. ...
Articles
Albert™ Partners with Marketing Consultancy R3 to Deliver Best-in-Class AI Capabilities to World’s Leading Brands
24 August, 2017
Award-Winning AI Marketing Platform Teams up with Digital Transformation Consultancy to Deliver Autonomous Marketing Technology to Brands in the US, Asia, EMEA, and LATAM New ...
Articles
The Creative Well Dries Up as Agencies Compete for Fewer New Business Opportunities in 2017
24 August, 2017
R3 report sees new revenue drop by 18% As the media agency business heats up, creative shops are largely in stasis. Getty Images This week, ...
Articles
Marketers To Take Back Control Of Their Media Spend
20 August, 2017
In the past 12 months, global multinational companies have been looking to respond to concerns that they have lost control of media activity. This extends ...
Articles
R3: Dentsu, WPP and Accenture are big buyers in July
17 August, 2017
Global marketing consultancy R3 has produced its review of deals in July 2017 and a pattern seems to be emerging: the big acquirers in 2017 appear to ...
