Articles
I Know What You Did Last Summer
15 August, 2017
by Greg Paull Greg Paull, Principal & Co-Founder Is it already a year since everyone’s inbox exploded with the ANA report on media transparency? You know, ...
Insights Articles
Articles
Why Do Some Chinese KOLs Spur Buzz But Have No Commercial Impact?
6 August, 2017
Because posts containing only a combination of hashtags can be quite meaningless Xu Wei Zhou prancing around in Louis Vuitton in Paris (Source: His Weibo ...
Articles
China Leads Global M&A Slowdown: R3
18 July, 2017
Dentsu leads the pack in APAC with an acquisition value of $146 millions and a total of six deals, as traditional players dominate, bucking a ...
Articles
Four Major Ways the Agency Model is Changing
18 July, 2017
Finding the right agency model is a seemingly never-ending quest for today’s CMOs who are constantly dealing with changing agency capabilities and an increasingly complex ...
Articles
Agency Acquisitions In 2017: Domino’s Pizza 1, Publicis 0
15 July, 2017
Unconventional buyers for digital agencies is perhaps the biggest trend to come out of agency mergers and acquisitions in the first half of this year, ...
Articles
Boutique and Digital Agencies Are Gaining on Legacy Shops in the Latest Ad Industry New Business Report
15 July, 2017
R3 list shows clients moving toward project-based work “These are tough times for creative agencies unless they are digital.” Greg Paull, Principal & Co-Founder That’s ...
Articles
Dear Agency, How Do I Love Thee? Let Me Count The Ways
8 July, 2017
R3’s Seema Punwani reasons why the parameters to evaluate an ad agency’s performance need a rethink It used to be simpler for marketers to measure their love ...
Articles
Brands Turn to China’s Digital Influencers to Fuel Sales
7 July, 2017
Companies from Unilever to Tiffany flock to ‘key opinion leaders’ to reach consumers Actress Yao Chen has 80m online followers Gogoboi spent a month wearing ...
Articles
CPG Brands Need to Get E-commerce Right Quickly: R3
6 July, 2017
Global brands face online headwinds. White paper lays out strategy suggestions for CMOs. E-commerce has opened up new opportunities for global consumer packaged goods companies, ...
Articles
7 Digital Trends That Will Change Business Forever
30 June, 2017
The outlook for the second half of 2017 reflects the “new digital-led normal,” as businesses continue to adapt technologies to compete on an increasingly crucial ...
Articles
The Ad Industry Is Skeptical of Publicis Groupe’s Stunning Move to Skip All Awards Shows in 2018
28 June, 2017
Many call the move 'a stunt' but predict Sadoun will follow through “Stop the presses: Publicis Groupe launches an intranet … in 2018. How will ...
Articles
R/GA Pushes Deeper Into Consulting with New Tech Hire
10 June, 2017
Steven Moy. Credit: Courtesy of R/GA All eyes are on consultancies like Accenture and Deloitte in the ad world, but R/GA continues to face the ...
Articles
Maxus will live on in India: Mark Patterson
5 June, 2017
Mark Patterson Maxus will remain a separate agency after its global merger with MEC, but only as a local brand in India, GroupM CEO Mark ...
Articles
5 Top Agencies Are Competing for Lay’s Creative Account
3 June, 2017
The brand's most visible recent marketing campaign has been the crowdsourced 'Do Us a Flavor' competition. Lay’s, the chip brand owned by PepsiCo’s Frito-Lay, has ...
Articles
Agencies Rethink Pricing And Service Models As CPGs Cut Spend
26 May, 2017
The past couple of years have been tough for CPGs, as consumers move toward fresher and healthier items and ecommerce disrupts the way goods are ...
Articles
J. Walter Thompson Leaps 15 Spots in R3’s New Business Chart For April
25 May, 2017
McCann, DDB, Mindshare and MediaVest Spark also had strong months, according to global data from the search consultancy. Within creative and digital agencies globally, the ...
Articles
How excessive pitching fuels inefficiency in Japan’s ad industry
19 May, 2017
A bit of restraint and longer-term thinking among clients could help fix advertising’s work-life balance problem. At the height of last year’s heated discussions around ...
Articles
Innovation, Big-Picture Strategy Weigh on APAC CMO Minds: R3
15 May, 2017
Only 7 percent feel very prepared for future challenges. Only 3.4 percent of APAC CMOs surveyed by R3 in new research are comfortable calling their ...
Articles
How Asia’s CMOs Are Embracing Digital
15 May, 2017
This article is by Greg Paull, principal of R3, a global consultancy group. Greg Paull, Principal & Co-Founder In the planet’s most complicated and diverse region, ...
Articles
2017 Agency M&A Activity Off To A Slower Start
11 May, 2017
Agency M&A activity is off to a slower start versus a year ago, according to consulting firm R3. Through the first four months of the ...
