Articles
Secrets To A Steady (Client-Agency) Relationship
15 February, 2017
What makes some client-agency relationships healthier than others? We invited them to share their feelings. It’s that time of year to celebrate a special someone ...
Insights Articles
Articles
Media Pitches in 2016 Rise Sharply Amid Transparency Crisis, Report Finds
3 February, 2017
The number of media and creative agency pitches climbed sharply in 2016 in a further sign that marketers are shopping around more than ever for ...
Articles
PHD and BBDO Top Agencies For Global New Business Wins in 2016
31 January, 2017
Marketing tech firm R3 has released its annual data on global agency new business wins for 2016 with PHD (media) and BBDO (creative) proving to ...
Articles
Why The Rise of Consultants May Not Mean The Death of Traditional Agencies
31 January, 2017
Over the past couple of years global consultancy firms around the world have been actively acquiring creative agencies. According to R3, 2016 was a year ...
Articles
Omnicom Dominates New-Business Wins in 2016, Adding 6.5% in Revenue
29 January, 2017
BBDO ended the year in first place globally, and tied with sister agency DDB for the top spot in the US, according to R3. In ...
Articles
Huge Demand For Digital PR Skills in China: R3
24 January, 2017
Consultancy’s latest study shows marketers and clients want much more digital capability from their PR firms than ever before. The clarion call for digital skills ...
Articles
China Marketers Reveal Digital Challenges For Country’s PR Firms: Study
24 January, 2017
The latest edition of R3's PR Scope study finds a surge in digital as a selection criteria for marketers when they choose PR firms. BEIJING ...
Articles
Dentsu Names a New CEO Who Promises to ‘Re-establish Trust’
20 January, 2017
Dentsu Inc. named a 36-year veteran of the Japanese ad giant as its new president and CEO, replacing the chief executive who resigned after the ...
Articles
Consulting Firms, Cloud Companies, and Publishers Bought More Marketing Startups in 2016 Than The Major Ad Agencies
19 January, 2017
Of the 398 marketing startup acquisitions in 2016 only 22% were made by the six major advertising groups, who had to fight it out with consulting ...
Articles
Study: WPP And Dentsu Top List of Agencies To Acquire New Businesses In 2016
19 January, 2017
A study by global consulting firm R3 has revealed which media agencies have made the most acquisitions in the past 12 months with Dentsu leading the way ...
Articles
Singapore Tops Ranking in Global Talent Competitiveness
18 January, 2017
Globally acclaimed business school INSEAD has ranked Singapore as one of the leading markets in global talent competitiveness. This was in its The Global Talent Competitiveness ...
Articles
Publishers Snapped Up Marketing Agencies at Unprecedented Rate in 2016
18 January, 2017
Credit: PeopleImages/iStock Publishers acquiring agencies was perhaps the biggest trend to come out of 2016, according to global marketing consultancy R3's annual M&A report, which specifically ...
Articles
Infographic: R3 2017 China Media Inflation Trend Report
16 January, 2017
This is the sixth annual edition of the R3 China Media Inflation Report covering actual inflation for Y2016 and inflation forecasts for Y2017 in national ...
Articles
Survival Guide 2017: How Agencies Can Rebuild Credibility
10 January, 2017
For agencies, 2017 will be about rebuilding their industry's reputation with marketers. "With every passing year, there is less and less trust between advertisers and ...
Articles
Outlook 2017: Experts and Leaders Predict
4 January, 2017
What will follow the year of Trump, Brexit, diversity scandals, transparency, overcharging, VR and AI? When asked to reflect on 2016, there’s just no getting ...
Articles
From New Business to M&A: The Year of Trump and Transparency
4 January, 2017
Unknown firms dominate China’s M&A scene, WPP’s agencies lead, and Dentsu keeps shopping—a tumultuous year has left the industry feeling shell-shocked, and taking stock of ...
Articles
Year in Review: Top Creative and Media Pitches
15 December, 2016
Our lineup of year-in-review features continues with the biggest creative and media pitches, as measured by R3. See all our 2016 year-in-review features: Brand crises; major appointments ...
Articles
Braving Today’s Disruptive World of Marketing
14 December, 2016
Sometimes, there's no choice but to adapt to a new reality. R3's Erin Singleton offers three pieces of advice for companies at crossroads. We are living ...
Articles
From The Virtual World to The Real One: The Comeback of Brick and Mortar
9 December, 2016
Seema Punwani, Principal Consultant Online customer experience has been trying to mimic offline since the onset of ecommerce. When ecommerce players wanted to move shoppers ...
Articles
What Industry Insiders Are Saying About the DOJ Production Probe
9 December, 2016
The Justice Department's investigation into whether advertising agencies have been unfairly directing production business to their in-house departments over independent shops paints another shade of ...
