Reports
Marketing Procurement Trends 2024
1 February, 2024
Marketing procurement professionals face a mighty challenge: managing a brand’s need to remain progressive while keeping one foot firmly on the realities of finance ...
Reports
2024 China Media Inflation Report
27 November, 2023
R3's 2024 China Media Inflation Trends Report covers 2022/2023 actual inflation and 2024 inflation forecasts. This report mainly focuses on the overall media inflation ...
New Business League
NBL, Global, August 2023
2 October, 2023
R3’s New Business League reports Global agency account wins and losses across creative and media for the month of August 2023.
Reports
Retail Media Networks
15 September, 2023
The relationship between retailers and brands is an interdependent one: brands, particularly CPGs and other manufacturers of physical goods, provide products for retailers to ...
Reports
Global Creative Hotshops
12 September, 2023
Boutique creative hotshops, with their nimble structures and specialized expertise, offer marketers unique value propositions. Their agility, customized approach, creative prowess, cost efficiency, collaborative ...
New Business League
NBL, Global, July 2023
7 September, 2023
R3’s New Business League reports Global agency account wins and losses across creative and media for the month of July 2023. ...
Reports
Winning Digital Share of Shelf
7 August, 2023
Seeing e-commerce as the future of retail could have been nearly impossible, until recently. The coronavirus pandemic was the unexpected catalyst that catapulted what was ...
New Business League
NBL, Global, June 2023
31 July, 2023
R3’s New Business League reports Global agency account wins and losses across creative and media for the month of June 2023. ...
Family Tree
2023 APAC Agency Family Tree
4 July, 2023
R3’s APAC Agency Family Tree is a snapshot of the region's marketing agency ecosystem. It includes leading holding companies, consultancies and independent agencies. To ...
Reports
Cannes Lions 2023 – CMO Summary Report
4 July, 2023
The 70th Cannes Lions International Festival of Creativity reflects an era where the marketing industry is trying its best to balance self-interest, social responsibility, ...
Reports
AI in Creative & Production
12 June, 2023
AI can be considered a double-edged sword for marketers and agencies, presenting both opportunities and challenges. While AI can enhance efficiency and effectiveness in ...
Reports
Governance & Transparency In Influencer Marketing
29 May, 2023
This handout outlines common challenges marketers face in influencer marketing, the evolving influencer journey, and the influencer landscape. Governance in influencer marketing is crucial ...
New Business League
NBL Global, March 2023
17 May, 2023
R3's New Business League reports global agency account wins and losses across creative and media for the month of March 2023.
Reports
2023 China PR Agency Scope
16 March, 2023
Public relations teams in China are experiencing greater synergies with internal marketing departments as a result of increased public opinion and social discourse on ...
Reports
CPG Transformation 2023
8 March, 2023
The world’s leading CPG brands are fortifying their businesses by restructuring for efficiency and building the strength of household brand names. R3’s CPG Transformation ...
Reports
Marketing Procurement Trends 2023
8 March, 2023
Recent years have been a hard and fast lesson in agility for marketing and procurement leaders. The urgent transition to a distanced and digital-first ...
New Business League
NBL Global, January 2023
8 March, 2023
R3's New Business League reports global agency account wins and losses across creative and media for the month of January 2023.
Reports
Building Purposeful Brand Councils
26 December, 2022
Brand-building continues to be of key importance to marketers as people demand greater accountability and consistency throughout a brand’s ethos and their visible products, employees, ...
Reports
Overcoming the Fear Factor in Agency Reviews
26 December, 2022
Significant changes within a marketing organization can signal that a company is preparing to go on the offensive. It could be the result of ...
