Helping New Balance Find a Global Creative Partner with Digital Expertise
1 March, 2021
Client ObjectivesNew Balance had been with the same creative agency for 10 years. The relationship was global in scope but not truly integrated across ...
Location: Global
Marketing Procurement Challenges 2021
25 February, 2021
Marketers and procurement teams are beginning to speak the same language regarding value creation. What was once a pain point between two departments is ...
Coca-Cola’s $4 Billion Review Signals Drive for Efficiency
22 December, 2020
A dynamic consumer environment is driving marketers to put Creative and Media accounts in review. Coca-Cola's $4 billion global review signals the company's plans ...
Walgreens Boots Alliance Extends WPP Partnership
31 October, 2020
Walgreens Boots Alliance has extended its relationship with WPP as its global marketing and communications AOR, while Dentsu wins Media accounts for both McDonald's ...
Effectively Resourcing In-House Teams
26 October, 2020
The new wave of in-housing is a long-overdue response to an outdated business model built around the concept of media trading, which is irrelevant to ...
Media as a Force for Good and a Force for Growth?
6 October, 2020
This article was written by Shufen Goh, Co-founder & Principal at R3 It’s been 50 years since the economist Milton Friedman published an essay in ...
Jenny Craig, Alibaba & Asahi Name Media AORs
30 September, 2020
Marketers continue to drive ROI in their media and digital partnerships. Jenny Craig, Alibaba Group, and Asahi International name Media AORs in the US, ...
Growing CPG Brands in the New Normal
29 September, 2020
Call it the “quarantine economy.” Amid the health pandemic, social distancing and ”shelter-at-home” order, the consumer-packaged goods (CPG) industry has experienced a surge in demand ...
It’s Time to Clear The Air on Agency Audits
29 September, 2020
This article was written by Greg Paull, Co-founder & Principal, R3 Surely now is the moment for more transparency. There seems to be a gross ...
The Dual Engine of E-Commerce Growth
23 September, 2020
In our years of experience helping major advertisers adapt to marketing challenges, nothing has changed so drastically and profoundly as the retail experience. It’s safe ...
Making Media Agency Tools Work Harder
18 September, 2020
This article was written by Greg Paull, Co-founder & Principal, R3 Each time we sit through a media pitch, we never fail to be impressed ...
Global Media Inflation to Hold at +3.3% for 2020, Based on New Survey
16 September, 2020
Global media inflation is expected to hold at +3.3% for 2020 according to a new study led by independent marketing consultancy, R3. US media inflation ...
Growing e-Commerce with Livestreaming
3 September, 2020
The concept of “shoppertainment” is not new, with broadcast networks like Home Shopping Network long established since the 1980s in North America. The recent global ...
WPP Appointed Global AOR For Zespri International
3 September, 2020
New Zealand-based kiwifruit marketer Zespri International has consolidated its global advertising account with a team of WPP agencies led by VMLY&R and Mindshare.
