CMO Succession Path in Crisis
12 September, 2019
80% of publicly reported CMO appointments in the first half of 2019 were external hires, according to a recent executive recruitment report. Speaking to Marketing: ...
Location: Global
Food, Retail & Travel Brands Undergo Reviews
31 August, 2019
Welcome to the latest Pitch Report. Mondelēz has consolidated its global advertising into WPP and Publicis as it looks to drive ROI on global ...
R3 Principal Greg Paull on Shaping the Future of Martech
20 August, 2019
For many marketing professionals, the opportunity to get to grips with new technology is like being a child in a candy store. So many choices, ...
R3 Future Family Tree
18 August, 2019
R3 has been working closely with marketing associations to produce the Future Family Tree – a list of specialist partners in the crucial growth ...
eBay & Mattel Award Global Media Accounts
30 July, 2019
Welcome to the latest Pitch Report. Global media accounts were awarded by eBay and Mattel, while Mondelēz, Gap, McDonald's, Kroger and BMW select Creative ...
Allergan, Häagen-Dazs and Huawei Decide
30 June, 2019
Welcome to the latest Pitch Report. Two global accounts were awarded in June, with General Mills appointing Swedish agency Forsman & Bodenfors as global ...
Helping a Global FMCG Revolutionize Their Remuneration Model
28 June, 2019
Client Objectives A fast-moving moving consumer goods (FMCG) company was experiencing inconsistent fee management across brands working with multiple agencies. This was a time of ...
Helping the Singapore EDB Find Global Agency Partners
24 June, 2019
Client Objectives The Singapore Economic Development Board’s question was, “How can we find best-in-class in-market agency partners that fulfil an integrated, through-the-line scope?” Results R3 ...
The Digital Media Investment Process in Australia Is a Crowded House, Finds R3 Report
18 June, 2019
More people are involved in the media investment decision-making process than ever, finds a report by independent marketing consultancy R3. Eight categories of external and ...
Facebook, Electronic Arts & Ketel One Select Agencies
31 May, 2019
Welcome to the latest Pitch Report. Facebook selects agencies for WhatsApp, Instagram and Messenger, while Electronic Arts selects m/SIX for its Global Media AOR. ...
R3 & ANA Marketing Futures Hosts Futures Forward Studio in Florida
18 May, 2019
R3 and ANA Marketing Futures presented the Futures Forward Studio to help marketers be better prepared for what's now, new and next in the world of innovation.
Banking On Creativity
9 May, 2019
Management consultant company makes an unusual move. Accenture Interactive has made another major investment in the advertising sector, with the acquisition of global creative agency ...
ANA AFM: Sometimes You Drive Me Crazy – But I Still Love You
4 May, 2019
Greg Paull, co-founder and principal of R3 shares highlights from this year's 2019 ANA Advertising Financial Management Conference Welcome to Phoenix, AZ – where the ...
SUTD Calls For Integrated Pitch
1 May, 2019
Singapore University of Technology and Design (SUTD) is on the hunt for a full-service integrated agency or a consortium of agencies to fulfil duties comprising ...
Cautious Buying Environment Sees 20% Decrease in M&A Spend Globally
22 April, 2019
NEW YORK – APRIL 17, 2019 - R3, an independent consulting firm, assessed 102 M&A deals in the marketing services industry in the first quarter ...
