M&A League Table March 2019
12 April, 2019
Location: Global
MillerCoors, Barclays Retain Partners
31 March, 2019
Welcome to the latest Pitch Report. After a review process that lasted almost a year, MillerCoors retained Jack Morton Worldwide as its agency for sports and ...
Campaign360: The Finance & Marketing Therapy Session
22 March, 2019
R3 Co-founder & Principal, Shufen Goh participated in a panel discussing the relationship between marketing and finance at Campaign360,
R3 Global Family Tree 2019
21 March, 2019
R3's annual global family tree provides a broad overview of the global agency ecosystem. All revenue is estimated based on FY2018 company reports, open ...
Is 7% Good Enough?
21 March, 2019
By Shufen Goh Principal & Co-Founder of R3 A topic discussed at the recent World Economic Forum was the reluctance of male executives to mentor ...
China’s Electric Vehicle Marketers Focus on Future Technology & Lifestyle as Government Slashes Subsidies
21 March, 2019
By Greg Paull, Co-founder & Principal, R3 A higher willingness to purchase new energy vehicles (EV) in China signals the rapid maturity of a relatively ...
CPGs In Transition
18 March, 2019
At the annual gathering of CAGNY (the Consumer Analysts Group of New York), 800 intrepid financial analysts (…and us…) spent four days with the ‘rock ...
WPP’s Kantar Consolidates All Divisions Under Single Brand Name
18 March, 2019
The holding company is in the process of divesting up to 80% of its 100% stake in the firm WPP’s Kantar, the data, insights and ...
At The Coachella of CPGs Not All the Stars Are Shining Brightly
1 March, 2019
R3's Greg Paull recaps the highlights and insights from the annual gathering of the Consumer Analyst Group of New York (CAGNY) where thirty-one CPG companies talk about performance and the future.
OMD Worldwide named Global Media Agency of the Year
27 February, 2019
By Greg Paull, Co-Founder & Principal, R3 Worldwide Set off and transformed by companies like Amazon, e-commerce now not only expect CPG brands to get their ...
3 truths about measuring digital video campaigns
26 February, 2019
Video ads, especially on mobile, are a key growth area for advertising dollars. According to eMarketer, mobile video ad spend in the US will nearly ...
Are More Publicly-Held PR Firms Likely To Buy Back Their Independence?
21 February, 2019
Agency MBOs from holding groups are rare for good reason, but that might be about to change as demand for a leaner model increases.\ With holding ...
More Agency Consolidation May Be Coming as Creative and Media Converge Again
8 February, 2019
Holding companies including Publicis and WPP restructure as clients increasingly seek integrated solutions Last June, a bizarre campaign known as “IHOb” had social media users ...
Transport & Travel Brands Name Agency Partners
31 January, 2019
Welcome to the latest Pitch Report. We've come to the end of the review process for a few brands in the transport and travel ...
R3 Report Finds Publicis Groupe as the Top Generator of New Business Revenue Among Agencies in 2018
24 January, 2019
Followed by WPP, Omnicom and Dentsu Aegis Network Even though the number of accounts placed in review in 2018 declined 5.5 percent from the previous ...
Holding Companies Target MarTech; Spent $33 Billion On M&A In 2018
10 January, 2019
Consulting firm R3 Worldwide released its December M&A global league table, showing that holding groups are spending substantial amounts of money in the marketing sector, primarily on martech acquisitions. ...
Choice Hotels Sends Lead Creative Duties to McKinney
8 January, 2019
Agency will oversee entire portfolio of brands, including Comfort, Quality Inn and Cambria Choice Hotels, one of the world’s largest hotel franchisors based in Rockville, ...
Marketing Services Deals Reached $33 Billion in 2018, Tech Companies Lead
4 January, 2019
Mergers and acquisitions (M&A) in the marketing world reached $33 billion in 2018, an increase of 144 percent on the previous year, according to consultancy ...
