At the annual gathering of CAGNY (the Consumer Analysts Group of New York), 800 intrepid financial analysts (…and us…) spent four days with the ‘rock stars’ of the consumer packaged goods (CPG) industry.
CEOs and CFOs from Coca-Cola, P&G, Unilever, L’Oreal, Nestlé, Pepsi, JNJ, Mondelēz and Colgate led the way – with challenger businesses including Newell, Smucker’s, Clorox, Church & Dwight and others taking the undercard slots.
In all, thirty-one companies, more than 2,000 PowerPoint slides were combined with plenty of coffee and sugar. Armed with a useful “CAGNY Bingo” sheet, we wanted to see from a marketing perspective, who had the best stories and best growth.
What we saw was a mass of businesses driving constant innovation just to achieve 1%, 2% or 3% growth.
Altria, Colgate-Palmolive, Church & Dwight, Coca-Cola, Constellation Brands, Danone, General Mills, Hershey, Imperial Brands, Johnson & Johnson, Kellogg’s, L’Oreal, Mondelēz International, Nestlé, Newell Brands, Pepsico, Philip Morris International, Procter & Gamble, Smuckers, Spectrum Brands, The Clorox Company, Unilever