Global Media Reviews On the Rise
25 October, 2018
Several brands are undergoing global media reviews as we enter Q3, with the biggest review of the month is Ford’s 3.5 billion dollar creative and media ...
Location: Global
M&A Deals Come Full Circle
23 October, 2018
The tide is turning from outside investors coming in, to inside investors looking out Cast your mind back to the 1990s. A mergers-and-acquisitions (M&A) trend ...
The Dynamic Content Mindset
22 October, 2018
Content is already one of the most powerful selling tools for businesses, but the way content can be delivered to consumers is rapidly evolving. ...
Singapore Airlines Narrows Down Global Agency Partner Choices From 5 to 3
18 October, 2018
Marketing understands that Singapore Airlines’ next round of shortlist is out, and the teams in running are DDB and Omnicom Media Group; TBWA and PHD and ...
R3 Global Family Tree 2018
11 October, 2018
R3's annual global family tree provides a broad overview of the global agency ecosystem. All revenue is estimated based on FY2017 company reports, open ...
Transparency Still Problematic In Programmatic, States R3 Report
11 October, 2018
Despite the maturity in programmatic, the lack of transparency in the field is still a major pain point for advertisers. This has led to many ...
Cristiano Ronaldo: Brands Don’t Choose Ambassadors For Their Moral Compass, But Should They?
11 October, 2018
Principal & Co-Founder Will Nike break its $1 billion contract with the footballer or have commercial calculations shown that the consumer pool is diverse enough ...
Why Agency ‘Brand Names’ Matter Less
3 October, 2018
The ongoing demand for integration in the agency industry is experiencing collateral damage: the dissolution of individual agency brands. At Publicis, the iconic Razorfish brand ...
Data & Cloud Tech Summit 2018: Evolution of Responsible Data Analytics
2 October, 2018
R3’s Swathi Eashwer moderated a panel at the Data & Cloud Tech Summit 2018 with Prashant Agarwal (Head of Digital, AIA), Michel Hamilton (Chief Transformation ...
Rebates Are More Prevalent In Asia Than The US, So Agencies Can Expect To Be Investigated Soon
2 October, 2018
The FBI will be looking at agency holding groups on a worldwide basis, not just in the United States, so Asia is very much part ...
Transparency in the Programmatic Supply Chain
1 October, 2018
The demand for transparency in programmatic has been steadily on the rise for the past several years. In the age of digital transformation, most ...
CMO Next 2018: 50 Marketing Chiefs Who Are Redefining The Role And Shaping The Future
27 September, 2018
The chief marketing officer role is one of the most dynamic, challenging, exhilarating, complex, nuanced and powerful in the C-suite. CMOs are driving innovation in ...
Auto, Airline Giants Undergo Global Reviews
25 September, 2018
The wave of global reviews continues, with two auto giants revisiting their agency models this month. German car maker, Opel, is currently reviewing their ...
WPP Considers Merger of Young & Rubicam and Digital Ad Firm VML
24 September, 2018
New CEO Mark Read is preparing to consolidate some of the ad giant’s major properties to keep pace with the industry’s digital shift WPP PLC’s ...
Young Mums ‘More Connected’ To Brands As Marketers Urged Not To Stereotype Millennials
14 September, 2018
Millennial mums in Asia are more connected to brands on social channels than those who don’t have children, a report has found, as marketers were ...
‘Not Your Typical Agency Guy’: Industry Expects Read To Bring More Speed, Tech Savvy To WPP
4 September, 2018
With a new leader at the helm of the world's largest agency holding company, the industry will be watching closely to see how Mark Read ...
Publicis, VCCP Named Winners in Cathay Pacific’s First Pitch in 25 Years
31 August, 2018
Cathay Pacific has concluded its global marketing agency review, naming Publicis Groupe and Chime Communications' VCCP to handle its creative, media and social duties. The ...
