CPG Brands Need to Get E-commerce Right Quickly: R3
6 July, 2017
Global brands face online headwinds. White paper lays out strategy suggestions for CMOs. E-commerce has opened up new opportunities for global consumer packaged goods companies, ...
Location: Global
Telecom Firms Review
26 June, 2017
This month, US carrier Sprint moved their media account out of Publicis Groupe’s Mediavest Spark over to independent media agency Horizon Media. At the same time, ...
Winning at E-Commerce: The CPG Challenge
23 June, 2017
This white paper presents an analysis of the challenges and opportunities facing CPG brands. In the past five years, e-commerce has been the fastest ...
Tech Leaders Make Moves
26 May, 2017
In this month’s Pitch Report, Cisco moves its business from long standing partner Goodby Silverstein to Ogilvy, following a creative review. Also this month, ...
Agencies Rethink Pricing And Service Models As CPGs Cut Spend
26 May, 2017
The past couple of years have been tough for CPGs, as consumers move toward fresher and healthier items and ecommerce disrupts the way goods are ...
R3 Elevates Seema Punwani to Partner Role
26 May, 2017
Global consultancy R3 has promoted principal consultant Seema Punwani (pictured) to partner. Punwani joined R3 five years ago as a senior consultant with more than ...
J. Walter Thompson Leaps 15 Spots in R3’s New Business Chart For April
25 May, 2017
McCann, DDB, Mindshare and MediaVest Spark also had strong months, according to global data from the search consultancy. Within creative and digital agencies globally, the ...
2017 Agency M&A Activity Off To A Slower Start
11 May, 2017
Agency M&A activity is off to a slower start versus a year ago, according to consulting firm R3. Through the first four months of the ...
Agency Mergers and Acquisitions Have Declined in 2017, With a 2-Way Race Between WPP and Dentsu
11 May, 2017
The ad industry’s biggest names aren’t spending quite as much on mergers and acquisitions this year as they were in 2016. That’s the top takeaway from ...
Findings Show CMO Role Under Threat With The Rise of The CGO
5 May, 2017
The role of a chief growth officer or CGO is expected to be on an upward trend in 2017, particularly among fast-moving consumer goods (FMCG) ...
Curing the Legacy Disease: The Road to Digital Transformation
5 May, 2017
The road to digital transformation can be one fraught with many challenges for some of the world’s largest marketers. As the customer journey evolves to ...
Dentsu Leads Acquisitions in Sales Value in Q1 2017; WPP Comes Second
4 May, 2017
Dentsu Aegis Network has been on a roll in the marketing mergers and acquisitions (M&A) in the first quarter of the year leading the table ...
MullenLowe, MediaCom Top R3’s Global New-Business Charts for March
27 April, 2017
McCann grabs the top spot in the US with its Verizon and Chevrolet wins, and Venables enters the top four thanks to 3M. MullenLowe was ...
Digital Leading More Reviews
26 April, 2017
This month saw an increase in Digital reviews with Guinness appointing R/GA globally out of London, Miele reviewing Digital for the US and FAW-Audi-VW ...