China
New PR approach key in China
12 February, 2011
New PR approach key in China
Insights Articles
China
Relationships are short among PR agencies in China
10 February, 2011
Relationships are short among PR agencies in China
Articles
APAC Account Moves Rise In Value
20 January, 2011
APAC Account Moves Rise In Value
Asia Pacific |
Articles
Are You Really Measuring Your Social Media
1 January, 2011
Are You Really Measuring Your Social Media Related Cases: Helping McDonald's Measure Their Media
China
China Marketers Demand More Digital Benchmarking
1 January, 2011
China Marketers Demand More Digital Benchmarking
China |
China
China Mobile, Nokia Lead China’s Top 50 Most Engaging Brands
1 January, 2011
China Mobile, Nokia Lead China's Top 50 Most Engaging Brands
China |
China
Companies Facing Challenges in China
1 January, 2011
Companies Facing Challenges in China
China |
Articles
As Japan Rebuilds, Will China Return?
1 January, 2011
As Japan Rebuilds, Will China Return? While Japanese start the recovery process at home, local companies are struggling to regain confidence in overseas markets, especially ...
China |
Articles
How To Better Measure And Improve Marketing ROI
1 January, 2011
How To Better Measure And Improve Marketing ROI
Articles
Measuring Social Media
3 December, 2010
Measuring Social Media Related Cases: Helping Singtel with Their Total Agency ManagementHelping McDonald's Measure Their Media
Articles
A Promiscuous Relationship
30 November, 2010
Long-term client agency partnerships may seem a thing of the past, but those who stay committed often find it a far more rewarding experience. Click ...
China
Media Magazine China Auto IWOM Report
27 August, 2010
Media Magazine China Auto IWOM Report Related Cases: Helping a Global Automaker Align Their Agencies
China |
China
Online WOM influences auto sales in China
9 August, 2010
Online WOM influences auto sales in China Related Cases: Helping a Global Automaker Align Their Agencies
China |
China
Local Companies Lead CSR Perception in China
30 April, 2010
Local Companies Lead CSR Perception in China
China |
China
China Marketers Diversify Relationships
31 March, 2010
New study shows multinational and local companies engaging more agencies; more specialization • Agency specialization is now sought as clients engage multiple agencies • Low perception of ...
China
Study Shows China Marketers Investing More Than Any Other Market
31 March, 2010
Study Shows China Marketers Investing More Than Any Other Market
China |
China
China Mobile Nike lead engagement in China
31 March, 2010
China Mobile Nike lead engagement in China
China |
Articles
Study Shows Marketer – Agency Relationships Struggle
31 March, 2010
According to a new study, the relationships between marketers and their various agencies are proving more challenging than ever, and low satisfaction levels are leading ...
Articles
Which Brands Are Loved by Chinese Consumers
31 March, 2010
Which Brands Are Loved by Chinese Consumers
China |
China
Agency Relations Strain Across China
11 March, 2010
Shanghai – The relationship between marketers and their agencies are more challenging in China, with low satisfaction levels leading to shorter partnerships, a study by ...