Relationships
Mining For Marketing Gold at CES 2019
9 January, 2019
Welcome to the latest issue of R3LATIONSHIPS - our update of trends and insights into the marketing industry Mining For Marketing Gold at CES 2019 ...
Mergers and Acquisitions
M&A League Table December 2018
28 December, 2018
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New Business League
New Business League Global – November 2018
26 December, 2018
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Reports
Ready Player One: How eSports Will Eat Sports
12 December, 2018
Esports refers to competitive video gaming, where teams or individuals play against each other in games such as EA’s FIFA series or Valve Corporation’s ...
New Business League
New Business League Global – October 2018
5 December, 2018
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Pitch Report
Chrysler, Australia Tourism Decide
1 December, 2018
Welcome to the latest Pitch Report. This month, Chrysler moved its US media business from UM to Starcom in a major review covering the last six ...
Pitch Report
Travel Brands Seeking New Agency Partners
24 November, 2018
travel industry. Several airlines are seeking new partners - AirAsia recently named BPN as their global media AOR, while Emirates named Publicis as their creative agency for South ...
Reports
Measuring the Effectiveness of Celebrity & TV Sponsorships in China
19 November, 2018
Chinese marketers are at the forefront of the influencer marketing trend. When it comes to attracting young consumers in the digital space, brands increasingly ...
Reports
China Media Inflation Trend Report 2019
18 November, 2018
OTT and digital mobile media in China are forecasted to have the highest rates of inflation increases in 2019 as advertisers take advantage of healthy ...
China
New Index Measures Celebrity & TV Sponsorship Effectiveness in China
1 November, 2018
Chinese marketers are at the forefront of the influencer marketing trend. When it comes to attracting young consumers in the digital space, brands increasingly leverage ...
New Business League
New Business League Global – September 2018
31 October, 2018
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Pitch Report
Global Media Reviews On the Rise
25 October, 2018
Several brands are undergoing global media reviews as we enter Q3, with the biggest review of the month is Ford’s 3.5 billion dollar creative and media ...
Reports
The Dynamic Content Mindset
22 October, 2018
Content is already one of the most powerful selling tools for businesses, but the way content can be delivered to consumers is rapidly evolving. ...
Family Tree
R3 China Family Tree 2018
11 October, 2018
To collate our annual agency family tree for China, information is sourced from multinational holding companies, the China Advertising Association and R3 desk research. ...
Family Tree
R3 Asia Pacific Family Tree 2018
11 October, 2018
R3's annual Asia Pacific agency family tree estimates revenue based on FY2017 company reports, open source data and R3 research insights. Japanese agencies are ...
Family Tree
R3 Global Family Tree 2018
11 October, 2018
R3's annual global family tree provides a broad overview of the global agency ecosystem. All revenue is estimated based on FY2017 company reports, open ...
New Business League
New Business League Global – August 2018
10 October, 2018
Related Services: Agency Relationships