Pitch Report
Chrysler, Australia Tourism Decide
1 December, 2018
Welcome to the latest Pitch Report. This month, Chrysler moved its US media business from UM to Starcom in a major review covering the last six ...
Pitch Report
Travel Brands Seeking New Agency Partners
24 November, 2018
travel industry. Several airlines are seeking new partners - AirAsia recently named BPN as their global media AOR, while Emirates named Publicis as their creative agency for South ...
Reports
Measuring the Effectiveness of Celebrity & TV Sponsorships in China
19 November, 2018
Chinese marketers are at the forefront of the influencer marketing trend. When it comes to attracting young consumers in the digital space, brands increasingly ...
Reports
China Media Inflation Trend Report 2019
18 November, 2018
OTT and digital mobile media in China are forecasted to have the highest rates of inflation increases in 2019 as advertisers take advantage of healthy ...
China
New Index Measures Celebrity & TV Sponsorship Effectiveness in China
1 November, 2018
Chinese marketers are at the forefront of the influencer marketing trend. When it comes to attracting young consumers in the digital space, brands increasingly leverage ...
New Business League
New Business League Global – September 2018
31 October, 2018
Related Services: Agency Relationships
Pitch Report
Global Media Reviews On the Rise
25 October, 2018
Several brands are undergoing global media reviews as we enter Q3, with the biggest review of the month is Ford’s 3.5 billion dollar creative and media ...
Reports
The Dynamic Content Mindset
22 October, 2018
Content is already one of the most powerful selling tools for businesses, but the way content can be delivered to consumers is rapidly evolving. ...
Family Tree
R3 China Family Tree 2018
11 October, 2018
To collate our annual agency family tree for China, information is sourced from multinational holding companies, the China Advertising Association and R3 desk research. ...
Family Tree
R3 Asia Pacific Family Tree 2018
11 October, 2018
R3's annual Asia Pacific agency family tree estimates revenue based on FY2017 company reports, open source data and R3 research insights. Japanese agencies are ...
Family Tree
R3 Global Family Tree 2018
11 October, 2018
R3's annual global family tree provides a broad overview of the global agency ecosystem. All revenue is estimated based on FY2017 company reports, open ...
New Business League
New Business League Global – August 2018
10 October, 2018
Related Services: Agency Relationships
Reports
Transparency in the Programmatic Supply Chain
1 October, 2018
The demand for transparency in programmatic has been steadily on the rise for the past several years. In the age of digital transformation, most ...
Pitch Report
Auto, Airline Giants Undergo Global Reviews
25 September, 2018
The wave of global reviews continues, with two auto giants revisiting their agency models this month. German car maker, Opel, is currently reviewing their ...
Pitch Report
Wave of Global Reviews Continues
25 August, 2018
The wave of global reviews that we saw in the first half of the year has continued on, as several big brands are reviewing ...
China
Chinese Marketers Embrace Celebrity KOLs and Sponsorships
1 August, 2018
In R3's most recent EnSpire report, several common themes emerged across sectors in the Chinese digital marketing space. Perhaps the biggest trends were that brands ...
