What’s Next for R3 After Its Acquisition By MediaSense?
8 March, 2025
Marketing Interactive - In November 2024, independent global media advisor MediaSense acquired R3, the creative and media advisory born out of Singapore, for an ...
Location: Asia Pacific
The Holding Company Model Has Been Broken for A Long Time
18 February, 2025
Campaign Asia - MediaSense CEO Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.
2024 APAC Agency Family Tree
2 July, 2024
R3’s APAC Agency Family Tree is a snapshot of the region's marketing agency ecosystem. It includes leading holding companies, consultancies, and independent agencies. This ...
2023 APAC Agency Family Tree
4 July, 2023
R3’s APAC Agency Family Tree is a snapshot of the region's marketing agency ecosystem. It includes leading holding companies, consultancies and independent agencies. To ...
Taking a Left-Brain View to Pitch Principles
27 January, 2022
By Shufen Goh, Co-founder & Principal, R3 - There are no winners in a poorly managed pitch. Whenever I hear stories of one from ...
Millennial Mothers in A Changed World
15 November, 2021
The pandemic has challenged Millennial mothers in Asia with an unprecedented number of pressures and demands. A majority are juggling home life with professional careers, ...
Diversity: From Agency to Ads
20 October, 2021
Diversity and inclusion have a very different take in Southeast Asia. The region consists of multiple countries in varying stages of economic and social ...
Privacy, Personalization & The Search for An Identity Solution
18 October, 2021
The pandemic has spotlighted issues around consumer privacy and the need for social media platforms to collect data so companies can deliver greater personalization in ...
Adland Diversity & Inclusion Index 2021
27 August, 2021
Marketing Interactive, ManpowerGroup, and R3 have unveiled the results of the inaugural Adland Diversity & Inclusion Index, shortlisting 21 policies from 20 different firms, after intense scrutiny of the submissions.
R3 Builds Digital & Media Expertise in Asia Pacific with New Hires
26 July, 2021
R3 has hired senior media and advertising leader Penelope Siraj as Principal Consultant to lead the company’s Media practice across Asia Pacific.
Stop Thinking of Your Supplier Diversity Programmes as Just Another PR Exercise
15 July, 2021
Marketing Interactive - Supplier diversity programs have become familiar components of overall business thanks to heightened awareness around the benefits and advantages of developing more ...
56% of APAC Marketers Believe They Can Do Better In Environmental, Social & Corporate Governance
6 July, 2021
In the latest R3 and Campaign CMO Outlook study, 56% of senior marketers in APAC said their companies “could do better” regarding Environmental, Social ...
Bringing Equity to DEI Work
16 June, 2021
R3’s Seema Punwani participated in a panel session at Campaign Leading Change on how organizations can shape their Diversity, Equity, and Inclusion (DEI) strategies and drive sustainable transformation.
Future-Proofing Business & Talent
11 June, 2021
R3's Shufen Goh participated in a Campaign Leading Change panel session on how to reskill and upskill the workforce to meet the rising demands for leadership skills in technology, creativity, and digital.
GOOD Marketing: A Roadmap for Creating Brand Impact
15 April, 2021
The global health pandemic has forced marketers to revisit their brand purpose as staying connected to consumers has meant finding new ways to better ...
Supporting HSBC On Their Digital Innovation Journey
8 March, 2021
Client ObjectivesHSBC wanted to begin building a truly digitally-led organization and culture, continuously driving excellence from the top-down, particularly in the highly competitive digital ...
Helping Mastercard Build Priceless Relationships
5 March, 2021
Client Objectives Mastercard wanted to consolidate its roster of digital agencies, and get agencies to work seamlessly towards a common goal. The company ...
R3 Asia Pacific Family Tree 2021
2 February, 2021
R3’s annual Asia Pacific family tree provides a broad overview of the agency ecosystem in the region. All revenue is estimated based on FY2020 ...
How Can You Benefit From Social Commerce Today?
13 October, 2020
Greg Paull, Co-founder and Principal of R3 presented to the Australian Association of National Advertisers (AANA) on the topic of new marketing techniques being embraced ...
How Measurement Leads to A Better Marketing Mix
8 September, 2020
This article was written by Greg Paull, Co-founder & Principal, R3 With the economy in flux, marketers are faced with deciding how best to slice ...
