HSBC wanted to begin building a truly digitally-led organization and culture, continuously driving excellence from the top-down, particularly in the highly competitive digital scene in China.
The finance giant gained a deeper understanding of how they compare digitally with their top 10 competitors in China. This led to customized digital immersion workshops for their marketing teams and informed digital and social strategy.
Assessment – R3 conducted stakeholder interviews with more than 50 consultants.
Competitor Analysis – Analysis was undertaken across digital performance, PRD region deep-dive, and on-boarding experience.
Traning – Digital immersion workshops.