HSBC wanted to begin building a truly digitally-led organization and culture, continuously driving excellence from the top down, particularly in the highly competitive digital scene in China.


R3 led several immersion workshops on the digital landscape and Fin-Tech development in both China and Singapore, as well as conducted a deep-dive digital benchmarking and competitor analysis.


The finance giant gained a deeper understanding of how they compare digitally with their top 10 competitors in China, and since their first workshop in 2015, launched their first corporate WeChat account and a new CMB official website.