Telecom Firms Review
26 June, 2017
This month, US carrier Sprint moved their media account out of Publicis Groupe’s Mediavest Spark over to independent media agency Horizon Media. At the same time, ...
Location: China
Tech Leaders Make Moves
26 May, 2017
In this month’s Pitch Report, Cisco moves its business from long standing partner Goodby Silverstein to Ogilvy, following a creative review. Also this month, ...
China’s CMOs Explore Internal & External Transformation at Shanghai Roundtable
12 May, 2017
R3’s Shanghai CMO Roundtable, held on May 11, 2017 at the Azul Tapas Lounge in Shanghai, connected senior marketers from Blue Air, Giti, Unilever, Philip’s ...
Digital Leading More Reviews
26 April, 2017
This month saw an increase in Digital reviews with Guinness appointing R/GA globally out of London, Miele reviewing Digital for the US and FAW-Audi-VW ...
China PR Agency Scope 2017
30 March, 2017
China PR Agency Scope 2017 is the fourth wave in an ongoing study to gain a deeper understanding of the motivations and processes for ...
Auto Giants in Review
26 March, 2017
This month, British based Jaguar Land Rover called a global media review, at a similar moment for a report in the London Times, linking their ...
P&G, Merck Pull Trigger on Media
26 February, 2017
In this month’s Pitch Report, P&G followed on from Marc Pritchard’s comments at the IAB event last month by kicking off a media review in the UK and Northern Europe. Elsewhere, Hyundai reviewed ...
Auto Leaders Review
26 January, 2017
Our first Pitch Report of 2017 sees big changes for several auto leaders. Fiat Chrysler split with their six-year partner, Wieden+Kennedy, a relationship that ...
Huge Demand For Digital PR Skills in China: R3
24 January, 2017
Consultancy’s latest study shows marketers and clients want much more digital capability from their PR firms than ever before. The clarion call for digital skills ...
China Marketers Reveal Digital Challenges For Country’s PR Firms: Study
24 January, 2017
The latest edition of R3's PR Scope study finds a surge in digital as a selection criteria for marketers when they choose PR firms. BEIJING ...
Infographic: R3 2017 China Media Inflation Trend Report
16 January, 2017
This is the sixth annual edition of the R3 China Media Inflation Report covering actual inflation for Y2016 and inflation forecasts for Y2017 in national ...
Auto Leaders Make Change
27 December, 2016
This month in our Pitch Report, three auto leaders are relooking at their media agency partners. Toyota Europe made the surprise announcement of moving their ...
From The Virtual World to The Real One: The Comeback of Brick and Mortar
9 December, 2016
Seema Punwani, Principal Consultant Online customer experience has been trying to mimic offline since the onset of ecommerce. When ecommerce players wanted to move shoppers ...
China Media Inflation Trend Report 2017
2 December, 2016
This is the sixth annual edition of the R3 China Media Inflation report covering inflation for Y2016 and inflation forecasts for Y2017 in national ...
China’s Mobile Leaders Decide
27 November, 2016
This month, Chinese mobile giant Huawei wrapped up their European review with the appointment of Doner London to handle the creative, digital, BTL and social efforts ...
Beauty, Sports Players Decide
27 October, 2016
This month, beauty leader Coty, now with an expanded portfolio of brands from P&G, split their global business between incumbent Zenith and Mediacom. Elsewhere, in the R3 managed New ...
R3 China Family Tree 2016
11 October, 2016
To collate our annual agency family tree for China, information is sourced from multinational holding companies, the China Advertising Association and R3 desk research. ...
Tech Giants, McDonald’s Decide
27 September, 2016
It was mostly good news for Omnicom Group agencies this month, as both AT&T and McDonald’s, two of the US’s top ten marketers, confirmed additional business with the holding ...
Beyond 1.3 Billion: An Excerpt from China CMO
13 September, 2016
The recently published book China CMO features interviews with 17 brand marketers who have no been actively working in the country without much reporting on the insights ...
Fan Bingbing, Angelababy, and Taylor Swift Among Top Stars Boosting Luxury Brands on WeChat
29 August, 2016
The WeChat accounts of celebrity KOLs Fan Bingbing (L) and Angelababy (R). When it comes to finding the right KOLs to promote brand awareness in China, navigating the ...
