WeChat still lags Weibo for brand recall, not a good marketing tool—yet
10 April, 2014
While WeChat has gained exposure for its fast penetration in China and beyond, it is still yet to be truly entrenched as a dominant digital ...
Location: China
Winning at Online Video in China
28 March, 2014
This white paper on digital video is designed to give marketers and their agencies some insight into: Who are the key stakeholders in the ...
Is Sina Weibo worth $500 million?
24 March, 2014
How do we assess the commercial value of Sina Weibo? Last week, Sina Weibo finally launched its prospectus to list in the US, with—some say—the ...
Samsung leads awareness in China
16 January, 2014
Campaigns from Samsung and Xiaomi boosted their online awareness in the third quarter of 2014, according to new research which also highlighted how brand performance differed across ...
David Wolf: Whom Can You Trust with your Social Media in China?
30 December, 2013
This is a special ‘guest repost’ of a David Wolf post from his excellent blog Silicon Hutong. For those of you who are not familiar ...
Digital Engagement in China
23 September, 2013
From an audience perspective, digital allows the brand communication model to convert from being a monologue to a dialogue. The level of involvement required by ...
Chinese Consumers Will Account for More Than 20% of The Global Luxury Market
23 September, 2013
“By 2015, China is expected to surpass Japan as the world's number one luxury market, accounting for more than 20% of the global demand.” - ...
Coca-Cola, Samsung & J&J Lead Digital Engagement in China
29 August, 2013
Led by a new online campaign based around sharing, Coca-Cola was the engaging brand online in China, according to an ongoing study by marketing consultancy, ...
Why Publicis-Omnicom’s merger is not the only game in China
4 August, 2013
The biggest deal in industry history may not be the biggest force of change in China, where three other entities are strategically building for mainland ...
Agency Scope Executive Summary 2012
13 June, 2013
This 2012 agency scope is a summary of key client-agency trends in China. Agency relationships in China are still among the shortest in the ...
Winning At Digital 2013
10 June, 2013
The rapid development of online platforms in China has led digital to become the master key to unlocking the full potential of pain, owned, ...
Why Local Digital Advertising Agencies Have Upper Hand in China
29 April, 2013
International agencies dominate many aspects of China's marketing industry, but when it comes to digital, local players have the upper hand -- an edge that ...
New R3 China survey reveals changing net-driven PR market – Blue Focus and OgilvyPR lead
15 April, 2013
Chinese marketers are increasingly focused on ePR, aiming to reach China’s 500m net users. But the market is becoming increasingly competitive with clients using more ...
The Biggest Mistakes Most U.S. Marketers Make In China–And How Some Are Learning From Them
4 March, 2013
This article is by Greg Paull, principal of R3, a global marketing consultancy focusing on agency relationships. It was a cold snowing January morning in ...
Coke gets Olympic boost in China
29 August, 2012
BEIJING: Coca-Cola's sponsorship of the London Olympic Games has generated a 61% spontaneous awareness level among Chinese consumers, bettering the brand's gains from Beijing 2008. ...
China marketers get no relief from high media inflation (17%) for 201
18 June, 2012
• R3 study covering sixteen leading marketers and agencies • Average inflation level across all media forecast at 17% • Provincial Satellite TV most affected ...
Beyond Beijing: Marketers, Agencies in China Target Lower Tiers
11 June, 2012
This article is by Greg Paull, principal of R3, a global marketing consultancy focusing on agency relationships. It was a cold snowing January morning in ...
Chinese firms seek digital benchmarking
16 April, 2012
Many brand owners in China want more transparency on the costs of purchasing digital ads, according to new figures from R3 and Admaster. According to ...
Brands ask more of agencies in China
8 March, 2012
Chinese brand owners are more likely to be dissatisfied with advertising agencies than their overseas counterparts, a study has shown. R3:GC, a joint venture between the ...