Media Agencies Selected By TikTok, Lazada Group and Danone
28 August, 2020
Media agencies of record are named by TikTok, Lazada Group, and Danone for Global and South East Asia accounts. TikTok awarded its global media ...
Location: Global
The Return of ZBB
27 August, 2020
This article was written by Greg Paull, Co-founder & Principal, R3. Just when Zero Based Budgeting (ZBB) thought it was out, coronavirus pulls it back ...
Advertising Reconciliation vs Efficiency: What Matters More?
18 August, 2020
R3's Greg Paull moderated a panel by AdNode that discussed the challenges, opportunities and the latest trends in digital transformation in advertising.
Overcoming FOFO (The Fear of Finding Out)
4 August, 2020
This article was written by Greg Paull, Co-founder & Principal, R3. Let’s talk about health. Not the “health” that has fed our insatiable appetite for ...
New Business Remains Resilient Despite Decrease of 10% in H1 2020
4 August, 2020
Creative Agencies Continue to Have to Do More with Less The holding companies might be losing as much as 23% of their revenue year-on-year, but ...
Innovation in Creative Production
27 July, 2020
The impact of the global health pandemic on marketing and media spend and strategies has been far-reaching, challenging marketers in all industries across the globe. ...
Marketing Is Making Shopping Social with Livestreaming
27 July, 2020
This article on the growth of e-commerce livestreaming was written by Greg Paull and first featured in MARKETING Weekender Retailers are hurting. In-store sales are ...
Can Great Creative Work Be Made with Less?
20 July, 2020
This article on innovations in creative production was written by Greg Paull and first featured in MARKETING Weekender Imagine an ad shot in four hours ...
Technology and Automotive Brands Look for Digital & Media Partners
14 July, 2020
Brands continue to put digital and media accounts into pitch as marketers seek partners who are data-led and innovation-inspired. Isobar's DEG was tapped by ...
3 Ways Marketers Can Reduce Risk in the Agency Pitch Process
6 July, 2020
This article was written by Greg Paull, co-founder & Principal, R3 Our industry has officially entered a new era, and the impact is clearly visible. ...
Marketing Continuity Assessments
1 July, 2020
The global health crisis has led to a shift in business priorities, operations and demand. All advertising holding companies have reported negative growth and have ...
Innovation And Technology Will Lead Brand Growth: ANA Report
25 June, 2020
A great majority of marketers believe that future brand growth will be tied to marketing innovations and technology, but many of them spend little time learning how to utilize either of those tools, according to a new report from the ANA and R3.
Duracell & Energizer Award Global Media Accounts
23 June, 2020
A number of notable Media accounts were announced recently, reflecting a greater focus on data and technology, and the capability to deliver strategic leadership ...
The Secret Sauce of DTC
27 May, 2020
The concept of direct-to-consumer (DTC) retail is not new yet its approach seems made for times like these. High rents in prime commercial areas, the ...
Creative AORs Named For Aflac & Allstate As Campaigns Reflect New Messaging
18 May, 2020
Creative accounts were announced across the US as brands are releasing new campaigns during the global health crisis. Notably, two insurance brands announced new ...
The Marketing Commute: Interview with Greg Paull, R3
17 May, 2020
Hosted by Andrew Baxter, Professor Vince Mitchell, Mike Boyd, and Carmen Bekker, The Marketing Commute podcast is for anyone who’s interested in hearing the stories ...
PlayStation Hunts for Global Production Agency
13 May, 2020
Campaign US - PlayStation is searching for a global production agency partner to help amplify work crafted by creative partner adam&eveDBB worldwide across digital. R3, the consultancy group, is leading the review.
