Omnicom Dominates Global New Business Charts for August
28 September, 2016
See which agencies won (and lost) the new-business game last month. BBDO continued to lead the way among creative agencies in August, courtesy of the ...
Location: Global
Tech Giants, McDonald’s Decide
27 September, 2016
It was mostly good news for Omnicom Group agencies this month, as both AT&T and McDonald’s, two of the US’s top ten marketers, confirmed additional business with the holding ...
R3: Dentsu is Biggest Digital Buyer in August
21 September, 2016
Dentsu is giving WPP, Omnicom and others a real run for their money in the digital acquisition stakes as global marketing consultancy R3’s summary of mergers and acquisitions ...
Forbes Agency Council Member Spotlight: Greg Paull, Co-Founder and Principal of R3
19 September, 2016
Curate your own world of information. Forbes Agency Council members work with a diverse set of clients across numerous fields. To share their expertise on ...
New Ogilvy CEO John Seifert Says He Will Focus on the Agency’s Heritage
18 September, 2016
Back in January, Ogilvy & Mather appointed 37-year agency veteran John Seifert as its new global CEO. Seifert succeeded Miles Young in the role, who remained with the agency as ...
Sports Companies In Review
27 August, 2016
This month saw several major sports companies review their agency relationships. Adidas Golf named MDC Partners agency Vitro as their AOR, with a large campaign expected ...
Expect Healthcare Agencies to Make More Digital Acquisitions: Report
19 August, 2016
To meet the growing demand for technology capabilities, acquisitions of digital marketing and data agencies are on the rise, according to a report by global ...
Get Ready for Even More Creative Agency Reviews
19 August, 2016
So we ran a piece in Adweek Wednesday in which the head of a major international consultancy commented on current trends in agency reviews. In short, principal Greg ...
The Agency Review Frenzy Shows No Sign of Stopping. Here’s Who’s Winning
18 August, 2016
Last year's unprecedented string of Mediapalooza agency reviews involving some of the world's biggest advertisers (Coca-Cola, Walmart, P&G, etc.) was not an aberration. According to ...
Acquisitions of Digital Agencies, Ad-Tech and Analytics Firms Surge
11 August, 2016
Chinese Firms and Nontraditional Players Such as IBM and Deloitte Move In Mergers and acquisitions targeting digital agencies, ad tech companies and analytics firms surged ...
Women’s Success is Business Success
5 August, 2016
R3's Shufen Goh makes the dollars and cents case for gender equality. There’s lot of talk about gender in advertising, following one 'scandal' after another, ...
Industry in Asia Must Not Ignore ANA Rebate Advice
1 August, 2016
Clients should replace "hopelessly" outdated contracts with the ANA's contract template ASAP, according to industry insiders contacted by Campaign Asia-Pacific. ASIA-PACIFIC - A new set ...
Once Again, Ogilvy Tops R3’s Global New-Business Chart
28 July, 2016
The WPP agency took home more than 300 wins across six continents, while McGarry Bowen and Saatchi & Saatchi stood out in the US. On ...
Telecom, Tech Leaders in Review
27 July, 2016
This month saw one of the US’s largest advertisers,AT&T, review their Creative and Media in a major initiative, feeling ongoing pressure from Verizon,T-Mobile and ...