Online Travel Trends: Search & Social
15 December, 2022
The confidence of airline, hotel and tourism industries are being restored as an increasing number of people plan to travel. Outbound U.S. travelers will ...
Location: Global
2023 R3 Pharma Agency Family Tree
27 November, 2022
R3’s Pharma Agency Family Tree is a snapshot of the world’s health and pharma marketing agency ecosystem. It includes leading holding companies, consultancies and independent ...
R3 Boosts Global Media Leadership with Key Hire in EMEA
22 November, 2022
R3 has expanded its EMEA team with former Johnson & Johnson and Mindshare alumna, Kate Keane.
Talent Issues Force Agencies to Stay Selective
14 November, 2022
Adweek - Pitch consultancies like R3 have seen new business decreasing as a recession looms. According to R3’s analysis, the average U.S. pitch value declined ...
What Netflix & Disney+ Ad-supported Tiers Mean for the TV Ad World
1 November, 2022
Campaign - With streaming giant Netflix about to launch its Basic with Ads plan later this week, and Disney+ bringing in its own ad-supported tier ...
Playing for ROI: In-Game Advertising Trends
6 October, 2022
The global gaming industry has matured in recent years with advancements in technology and a growing user base. Expected to be valued at US$321 ...
R3 Launches New Suite of Digital Tracking Services
2 September, 2022
Global independent marketing consultancy, R3, has announced the release of a new suite of digital tracking services to help marketers assess how their social, ...
Go Fishing for Digital Talent During the Tech Crash
24 August, 2022
Campaign - Big Tech companies are being forced to make big changes to their business as the economy and data privacy regulations are wreaking ...
Publicis Groupe Wins Global Creative Mandate for Standard Chartered
22 August, 2022
Publicis Groupe led by Leo Burnett has been appointed as Standard Chartered’s global creative agency, with the wide-ranging communications mandate covering creative, digital and production services.
Pitch imperfect: Adland struggling to balance hunt for business with sustainable workloads
17 August, 2022
Campaign - At a recent pitch for a creative agency of record for a multinational consumer goods brand in Southeast Asia, over 100 agencies ...
Omnicom Group launches gaming unit for in-game advertising, influencer marketing
17 August, 2022
AdAge - According to eMarketer, Americans spent $47 billion on gaming software and services in 2021. Gaming analytics firm Newzoo said that the number ...
Digital Performance in Luxury
16 August, 2022
How global consumers shop for luxury goods during the pandemic has shaped a new landscape for high-end brands. A sharp increase in the share ...
Winning on Media Metrics 2022
16 August, 2022
This report on Media Metrics is aimed at helping marketers define and capture the most effective media measurements for world-class media performance. With so ...
Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry
9 August, 2022
Digiday - Advertising agency executives and pitch consultants say overall marketers appear to be cautious, pulling back on budget and focusing on project work ...
Travel & Tourism Brands Announce New Agency Partners
3 August, 2022
PITCH R3PORT (August 2022) - Travel and ticketing platforms like Boston Tourism, Berlin Airport and Hong Kong Tourism name new agency partners as demand ...
Will the ad industry benefit from Big Tech’s layoffs?
2 August, 2022
Campaign - In a changing talent marketplace, Campaign US asked industry leaders: Given the war for talent, do the recent hiring freezes and layoffs ...
Project vs retainer: Which is better to manage burnout, creativity, and profitability?
29 July, 2022
Campaign - Retainer contracts, where agencies are signed up to deliver creative and media services in the long term, has steadily given way to ...
