Chinese marketers moving business to local agencies: R3
Jan, 2018
China marketers’ rosters are shrinking, and they are moving more business to local agencies, according to the seventh wave of R3 and SCOPEN’s Agency Scope ...
THE SOURCE 2022
“The Source” is a practical resource for clients and agencies seeking to learn about the latest relationship trends as well as the top agencies in China.
This 500+-page agency guidebook contains profiles of more than 150 top multi-national and local agencies in China. It is delivered to 400 decision-makers of leading brands, and is considered the most up-to-date platform for agencies to promote themselves.
Features
- Topline findings from R3’s 2020 China Agency Scope Study
- Over 150 of the top Creative, Media, Digital, PR and Marketing Services agencies in China
- Access to a comprehensive online directory
How to Access The Source
- Purchase a copy of The Source “Golden Book”
- Participate in R3’s China Agency Scope Survey and receive a complimentary copy of The Source “Golden Book”
- Profile your agency in The Source and receive a complimentary copy of The Source “Golden Book”
To subscribe to The Source or purchase a copy, please use the form provided.
KOL Campaigns Gain Popularity in China
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In our latest edition of the EnSpire Digital Marketing Effectiveness study in China, KOL campaigns proved to be gaining steam with Chinese consumers. Among the ...
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The completion of Q1's EnSpire tracking revealed that brands' Chinese New Year advertising efforts are still resonating heavily with Chinese consumers. While Adidas led the overall ...
FMCG Digital Ad Awareness Is Falling in China
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Every quarter in 2016 saw digital ad awareness for FMCG brands in China on the decline -- a revelation that comes amid global reports that ...
Beauty, Auto Brands Leading Digital in China
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Olympic Campaigns Continue to Dominate Digital in China
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The completion of Q3's EnSpire tracking revealed that brands' Olympic advertising efforts are still resonating heavily with Chinese consumers. While Coca-Cola led the overall brand rankings for ...
Dior, Gucci Leading Luxury Brand Awareness In China
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This month we took a deeper look at the luxury sector in China, tracking the digital performance of the top 10 strongest brands. The category ...
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Coca-Cola, Disney Lead Digital Engagement in China For Q2
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In R3's latest wave of EnSpire research, it was Coca-Cola's Olympics campaign that led in terms of awareness, engagement and involvement in Q2 of 2016. The ...
Chinese Consumers Trust Brand Websites for Quality, Authenticity
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In the latest wave of R3’s EnSpire research, we took a deep-dive look at consumer’s e-commerce habits, and found that they are by and large shifting away ...
Coca-Cola, L’Oreal and Dior lead China Digital
May, 2016
In the latest wave of R3’s EnSpire research, it was Coca-Cola’s loveable Chinese New Year campaign than led more than 200 others in terms of awareness, engagement and involvement through ...
Dove, Maybelline and Samsung’s New Campaigns Lead Online in China
Mar, 2016
In this wave, we tracked Awareness, Involvement and Engagement of over 200 individual campaigns across 17 categories. Mars’ Dove Chocolate campaign came through first in ...
VW, Coca-Cola and BMW Lead Engagement Online This Quarter in China
Feb, 2016
As we move towards Chinese New Year, it’s the first time two German automotive companies have made it into the top ten list , with ...
Gucci, Armani Lead Luxury Menswear Brand Awareness, Perception in China
Jan, 2016
This month, we narrow in on the luxury sector, which is recovering from some tough declines in past years. In our most recent wave, we analyzed ...
Chinese agencies selling to curious takers
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WeChat still lags Weibo for brand recall, not a good marketing tool—yet
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While WeChat has gained exposure for its fast penetration in China and beyond, it is still yet to be truly entrenched as a dominant digital ...
China marketers lengthening agency relationships: R3
Mar, 2014
CHINA - The nation’s marketers work with fewer agencies and stick with them for longer, finds an R3 study. Marketers in China have stepped down ...
China’s advertising market matures
Mar, 2014
BEIJING: The advertising market in China is maturing according to a new study which highlights longer agency-client relationships and a reduction in the number of ...