Samsung leads awareness in China
Jan, 2014
Campaigns from Samsung and Xiaomi boosted their online awareness in the third quarter of 2014, according to new research which also highlighted how brand performance differed across ...
THE SOURCE 2022
“The Source” is a practical resource for clients and agencies seeking to learn about the latest relationship trends as well as the top agencies in China.
This 500+-page agency guidebook contains profiles of more than 150 top multi-national and local agencies in China. It is delivered to 400 decision-makers of leading brands, and is considered the most up-to-date platform for agencies to promote themselves.
Features
- Topline findings from R3’s 2020 China Agency Scope Study
- Over 150 of the top Creative, Media, Digital, PR and Marketing Services agencies in China
- Access to a comprehensive online directory
How to Access The Source
- Purchase a copy of The Source “Golden Book”
- Participate in R3’s China Agency Scope Survey and receive a complimentary copy of The Source “Golden Book”
- Profile your agency in The Source and receive a complimentary copy of The Source “Golden Book”
To subscribe to The Source or purchase a copy, please use the form provided.
David Wolf: Whom Can You Trust with your Social Media in China?
Dec, 2013
This is a special ‘guest repost’ of a David Wolf post from his excellent blog Silicon Hutong. For those of you who are not familiar ...
Digital Engagement in China
Sep, 2013
From an audience perspective, digital allows the brand communication model to convert from being a monologue to a dialogue. The level of involvement required by ...
Chinese Consumers Will Account for More Than 20% of The Global Luxury Market
Sep, 2013
“By 2015, China is expected to surpass Japan as the world's number one luxury market, accounting for more than 20% of the global demand.” - ...
Coca-Cola, Samsung & J&J Lead Digital Engagement in China
Aug, 2013
Led by a new online campaign based around sharing, Coca-Cola was the engaging brand online in China, according to an ongoing study by marketing consultancy, ...
Why Publicis-Omnicom’s merger is not the only game in China
Aug, 2013
The biggest deal in industry history may not be the biggest force of change in China, where three other entities are strategically building for mainland ...
Why Local Digital Advertising Agencies Have Upper Hand in China
Apr, 2013
International agencies dominate many aspects of China's marketing industry, but when it comes to digital, local players have the upper hand -- an edge that ...
New R3 China survey reveals changing net-driven PR market – Blue Focus and OgilvyPR lead
Apr, 2013
Chinese marketers are increasingly focused on ePR, aiming to reach China’s 500m net users. But the market is becoming increasingly competitive with clients using more ...
Chinese marketers increasingly using procurement teams for PR agency negotiations: R3
Apr, 2013
BEIJING - With more pressure on ROI and costs, marketers are increasingly using their procurement teams to negotiate PR agency terms, according to a study ...
The Biggest Mistakes Most U.S. Marketers Make In China–And How Some Are Learning From Them
Mar, 2013
This article is by Greg Paull, principal of R3, a global marketing consultancy focusing on agency relationships. It was a cold snowing January morning in ...
Coke gets Olympic boost in China
Aug, 2012
BEIJING: Coca-Cola's sponsorship of the London Olympic Games has generated a 61% spontaneous awareness level among Chinese consumers, bettering the brand's gains from Beijing 2008. ...
China marketers get no relief from high media inflation (17%) for 201
Jun, 2012
• R3 study covering sixteen leading marketers and agencies • Average inflation level across all media forecast at 17% • Provincial Satellite TV most affected ...
Beyond Beijing: Marketers, Agencies in China Target Lower Tiers
Jun, 2012
This article is by Greg Paull, principal of R3, a global marketing consultancy focusing on agency relationships. It was a cold snowing January morning in ...
Apple tops China brand charts
Jun, 2012
BEIJING: Apple, China Mobile and Nike are regarded as the most engaging brands by Chinese consumers, according to analysis by R3, the consultancy. R3, the ...
Chinese firms seek digital benchmarking
Apr, 2012
Many brand owners in China want more transparency on the costs of purchasing digital ads, according to new figures from R3 and Admaster. According to ...
The Social Exchange: Top companies in China are using social media and celebrities to drive their marketing
Mar, 2012
The Social Exchange: Top companies in China are using social media and celebrities to drive their marketing Related Cases: Helping McDonald's Measure Their Media
Brands ask more of agencies in China
Mar, 2012
Chinese brand owners are more likely to be dissatisfied with advertising agencies than their overseas counterparts, a study has shown. R3:GC, a joint venture between the ...
China Marketers Finally Put People First
Mar, 2012
NEW STUDY SHOWS MULTINATIONAL AND LOCAL COMPANIES VALUE AGENCY PEOPLE MORE THAN EVER BEFORE. • Local agencies outperforming multinationals now in many area, especially digital • Less ...
Chinese marketers adopt ‘concubine mindset’ with agencies: R3
Mar, 2012
Chinese marketers adopt 'concubine mindset' with agencies: R3By Jenny Chan on Mar 5, 2012 (21 hours ago) SHANGHAI - An updated R3:GC study shows around ...
Taobao, Baidu, Q-Zone lead as China’s most engaging digital brands for Q3 2011
Dec, 2011
Taobao, Baidu, Q-Zone lead as China’s most engaging digital brands for Q3 2011