THE SOURCE 2020

The Source” is a practical resource for clients and agencies seeking to learn about the latest relationship trends as well as the top agencies in China.

This 500+-page agency guidebook contains profiles of more than 150 top multi-national and local agencies in China. It is delivered to 400 decision-makers of leading brands, and is considered the most up-to-date platform for agencies to promote themselves.

Features

  • Topline findings from R3’s 2020 China Agency Scope Study
  • Over 150 of the top Creative, Media, Digital, PR and Marketing Services agencies in China
  • Access to a comprehensive online directory

How to Access The Source

  • Purchase a copy of The Source “Golden Book”
  • Participate in R3’s China Agency Scope Survey and receive a complimentary copy of The Source “Golden Book”
  • Profile your agency in The Source and receive a complimentary copy of The Source “Golden Book”

To subscribe to The Source or purchase a copy, please use the form provided.

KOL Campaigns Gain Popularity in China

Jan, 2018

In our latest edition of the EnSpire Digital Marketing Effectiveness study in China, KOL campaigns proved to be gaining steam with Chinese consumers. Among the ...

KOL Campaigns Gain Popularity in China2019-07-13T18:26:24+08:00

Chinese Marketers Turning To Social Commerce

Oct, 2017

According to our latest EnSpire report, Chinese marketers across all sectors are leveraging social channels with featured content to drive success in e-commerce. For example, ...

Chinese Marketers Turning To Social Commerce2019-07-13T18:26:26+08:00

Coca-Cola, L’Oreal and Dior lead China Digital

May, 2016

In the latest wave of R3’s EnSpire research, it was Coca-Cola’s loveable Chinese New Year campaign than led more than 200 others in terms of awareness, engagement and involvement through ...

Coca-Cola, L’Oreal and Dior lead China Digital2019-07-13T18:26:36+08:00

Chinese agencies selling to curious takers

Feb, 2015

Under pressure for growth, Chinese agencies are side-stepping the standard network model for some unexpected alternatives. What do a water pump manufacturer, a meat processor ...

Chinese agencies selling to curious takers2019-12-03T19:21:59+08:00
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