THE SOURCE 2020

The Source” is a practical resource for clients and agencies seeking to learn about the latest relationship trends as well as the top agencies in China.

This 500+-page agency guidebook contains profiles of more than 150 top multi-national and local agencies in China. It is delivered to 400 decision-makers of leading brands, and is considered the most up-to-date platform for agencies to promote themselves.

Features

  • Topline findings from R3’s 2020 China Agency Scope Study
  • Over 150 of the top Creative, Media, Digital, PR and Marketing Services agencies in China
  • Access to a comprehensive online directory

How to Access The Source

  • Purchase a copy of The Source “Golden Book”
  • Participate in R3’s China Agency Scope Survey and receive a complimentary copy of The Source “Golden Book”
  • Profile your agency in The Source and receive a complimentary copy of The Source “Golden Book”

To subscribe to The Source or purchase a copy, please use the form provided.

Fan Bingbing, Angelababy, and Taylor Swift Among Top Stars Boosting Luxury Brands on WeChat

Aug, 2016

The WeChat accounts of celebrity KOLs Fan Bingbing (L) and Angelababy (R). When it comes to finding the right KOLs to promote brand awareness in China, navigating the

Fan Bingbing, Angelababy, and Taylor Swift Among Top Stars Boosting Luxury Brands on WeChat2019-12-03T19:23:40+08:00

Chinese agencies selling to curious takers

Feb, 2015

Under pressure for growth, Chinese agencies are side-stepping the standard network model for some unexpected alternatives. What do a water pump manufacturer, a meat processor

Chinese agencies selling to curious takers2019-12-03T19:21:59+08:00

Samsung leads awareness in China

Jan, 2014

Campaigns from Samsung and Xiaomi boosted their online awareness in the third quarter of 2014, according to new research which also highlighted how brand performance differed across

Samsung leads awareness in China2019-12-03T19:31:24+08:00