New Business League
New Business League Global – June 2018
31 July, 2018
Related Services: Agency Relationships
Pitch Report
Sports Giants Review Media Rosters
25 July, 2018
Several sports brands area reviewing their media agency models, including adidas, who recently ended their 20-year long relationship with Carat and awarded their global media ...
China
Brands Targeting Affluent Female Consumers in China
24 July, 2018
A recent study released by Kantar and Tmall revealed that Chinese women have more spending power than ever before, and are more likely than ever to invest ...
Reports
Millennial Mothers in Asia
7 July, 2018
One of the key defining aspects of the Millennial generation is that they came of age during the internet explosion. They grew up as ...
New Business League
New Business League Global – May 2018
4 July, 2018
Related Services: Agency Relationships
Pitch Report
A Wave of Global Creative Reviews is Underway
25 June, 2018
This month, a wave of global creative accounts are under review. Automotive brands are leading the trend, with Ford - one of WPPs biggest accounts - ...
Pitch Report
GSK, Microsoft Review Global Media
25 June, 2018
There is a fresh wave of global media reviews sweeping across several categories this month, with brands like GSK, Microsoft, P&G Haircare and even the UK Government looking at their ...
New Business League
New Business League Global – April 2018
31 May, 2018
Related Services: Agency Relationships
China
A New Type of E-Commerce Arises in China
24 May, 2018
In China, e-commerce is shifting into a new phase that be described as "entertain-merce." As e-commerce platforms get a better hold of consumer data, they have been ...
New Business League
New Business League Global – March 2018
30 April, 2018
Related Services: Agency Relationships
Pitch Report
Auto Leaders Review Creative
25 April, 2018
This month in reviews, auto brands including BMW, Honda and Next EV Auto are reviewing their creative accounts. In the US, BMW recently handed their creative ...
Reports
Winning On Media Metrics 2018
15 April, 2018
Media metrics fall into three interconnected areas: cost, service, and quality. Agencies often argue that ‘you can choose any two out of the three’; ...
Reports
R3 Scopen China Agency Scope 2018
10 April, 2018
This white paper provides an overview of key client-agency trends in China. Our 2018 study comprises of senior professionals who are responsible for marketing, ...
Reports
Zero-Based Budgeting
3 April, 2018
In the past ten years, marketers and agencies have been forced to adjust to disruptive change brought on by technology. Digital is no longer ...
New Business League
New Business League Global – February 2018
29 March, 2018
Related Services: Agency Relationships
Pitch Report
Hotel and Auto Leaders in Review
26 March, 2018
In this month's Pitch R3port, Hyatt Hotels kicked off a creative review as they part ways with their AOR, MullenLowe. Several auto leaders are also reviewing ...