One of the key defining aspects of the Millennial generation is that they came of age during the internet explosion. They grew up as technology became ubiquitous, and given the increasingly rapid rate of development and proliferation of technology, their thinking and behavior diverge significantly from those of previous generations. As they enter a new stage of life – parenthood – further changes are inevitable.

From a marketing standpoint, the birth of a child is a turning point when a person begins to develop new brand loyalties, which also begins to influence the relationships that their children have with brands. Thus, understanding how parenthood changes Millennial trends is crucial for marketers attempting to reach this elusive audience.

This white paper aims to fill the gap in data-driven, deep understanding of the Asian Millennial Mother by answering key questions that are crucial to allowing marketers to effectively reach and influence that demographic.

Millennial Mothers in Asia Pacific