2025 APAC Agency Family Tree
15 May, 2025
R3’s annual APAC Agency Family Tree offers a snapshot of the global agency ecosystem. It features major holding companies, networks, consultancies, and independent agencies. ...
Location: APAC
Exploring the Future of Marketing in Bangkok
3 September, 2024
August 29, Bangkok – At R3's inaugural marketing and procurement roundtable in Thailand, leaders from AB Food & Beverages, Accor, Coca-Cola, ExxonMobil, GSK, Mayora, ...
Keeping Up with the KOLs in APAC
5 July, 2024
July 4, Singapore – At R3’s roundtable in Singapore, marketing leaders from Changi Airport Group, Citibank, The Coca-Cola Company, Kerry, Trust Bank Singapore, Singtel, ...
Maximizing Value and Efficiency in Agency Partnerships in Jakarta
28 April, 2024
April 26, Jakarta – The first R3 roundtable of 2024 in Jakarta brought together marketing and procurement leaders from FKS Food, Multi Bintang Indonesia, Danone, ...
Increasing E-Commerce Effectiveness in APAC With Enablers
12 December, 2023
WFA - Physical retail has certainly made a comeback since 2022. E-commerce, however, remains an area of growth for categories like CPG, Beauty, Apparel, ...
Improving on Paying for Performance
17 May, 2023
Regardless of economic climate, cutting cost is always easier than getting more value from your spend. As businesses bow to inflationary pressures, a looming ...
Why Marketers Are Aggressively Building In-House Teams
11 May, 2022
Campaign Asia Pacific - 'The great resignation'—or if your company is observing this as a glass-half-full situation, 'the great attraction'—was on the lips of ...
R3’s APAC Media Practice Grows with Priya Jean Alexander
31 March, 2022
R3 grows its media practice in Asia Pacific with the hire of Priya Jean Alexander, former Managing Director of PHD Singapore.
2022 Asia Pacific Agency Family Tree
13 February, 2022
R3’s APAC Agency Family Tree is a snapshot of Asia Pacific's marketing agency ecosystem. It includes leading holding companies, consultancies and independent agencies. To ...
Electrolux Selects OMG as AOR in APAC & MEA
22 December, 2020
Following a multi-agency pitch, Electrolux appointed Omnicom Media Group (OMG) as its media agency of record in APAC and MEA.
Jenny Craig, Alibaba & Asahi Name Media AORs
30 September, 2020
Marketers continue to drive ROI in their media and digital partnerships. Jenny Craig, Alibaba Group, and Asahi International name Media AORs in the US, ...
Duracell & Energizer Award Global Media Accounts
23 June, 2020
A number of notable Media accounts were announced recently, reflecting a greater focus on data and technology, and the capability to deliver strategic leadership ...
R3 Asia Pacific Family Tree 2020
25 March, 2020
R3's annual Asia-Pacific Family Tree provides a broad overview of the regional agency ecosystem. All revenue is estimated based on FY2019 company reports, open ...
Five Ways to Chase Growth with Strategic Brand Partnerships in APAC
7 November, 2019
85% of APAC CMOs want to improve customer experience, and brand partnerships offer an effective and economical solution in a market where new gets old, ...
“The Inside of a Pitch” at The Drum’s Agency Acceleration Day APAC
20 October, 2019
R3's Co-founder and Principal, Shufen Goh, joined Jessica Davey of McCann Worldgroup and Joanna Jones from VICE on a panel discussing the inner workings of ...
GSK, Microsoft Review Global Media
25 June, 2018
There is a fresh wave of global media reviews sweeping across several categories this month, with brands like GSK, Microsoft, P&G Haircare and even the UK Government looking at their ...
Amazon, AB InBev Decide
26 November, 2017
In an active period for global reviews, both Amazon and AB InBev made media agency appointments this month. Amazon consolidated global media with IPG’s Mediabrands ...
R3 Partners with The Drum on Do It Day 2017 in Singapore
15 November, 2017
Mental health well-being is still a taboo subject that many professionals overlook and don’t take the time to understand. However, global consulting firm, R3, take ...
BMW, Infiniti, Hershey Review Creative
26 September, 2017
Our latest Pitch R3port sheds light on a wave of major global creative reviews spanning several industries. In auto news, BMW recently appointed Serviceplan as the ...
Liverpool FC’s Luis Garcia, Facebook, EDB, Mediacorp Join Mumbrella360 Asia Line-Upp
16 August, 2017
A trophy-winning Liverpool Football Club player and industry leaders from Facebook, the Singapore Economic Development Board, Nickelodeon, Accenture, Huawei and R3 have joined the speaker line-up for Mumbrella360 ...
