WPP, Ogilvy, PHD Dominate 2015 Asia Pacific New Business
2 February, 2016
Overall New Business is 16% up on 2015, with the “MediaPalooza” and 13% more creative reviews that previous yearOgilvy finished Number One amongst all creative ...
Location: Asia Pacific
Ooredoo Myanmar Settles Creative, Digital, Media and PR Agencies
1 February, 2016
Following the four-month pitch, managed by marketing consultancy R3, Ooredoo selected TBWA Thailand as its creative agency, independent Southeast Asian agency Phibious to manage digital and handed its media and PR work ...
Should More Clients ‘Try Before They Buy’ When It Comes to Agencies?
21 January, 2016
Goh Shufen, Principal of R3 As the pace of digital keeps accelerating, it comes as no surprise that the traditional “agency of record” model is ...
2016: Is Farming Now the Future for Agency Deals?
24 December, 2015
An extraordinary year for deals and pitches sets the stage for a very different advertising and marketing landscape going into 2016, writes R3's Greg Paull. ...
Worry About Attribution Later, Build the Digital Foundation First: VivaKi
21 December, 2015
SINGAPORE - There’s a lot of talk about getting attribution right in today’s multi-device landscape, but that’s just putting the cart before the horse for ...
Are Agencies Struggling to Meet Clients’ E-commerce Needs?
11 November, 2015
It is once again that time of the year where you sit down and plan for the next year. As you do so, it is ...
Can Creativity Be Sold Online?
5 November, 2015
E-Commerce is not a new concept for brand marketers and retailers. Last year, according to a recent MasterCard whitepaper, Asia Pacific was the largest e-Commerce region ...
R3 Asia Pacific Family Tree 2015
12 October, 2015
R3's annual Asia Pacific agency family tree estimates revenue based on FY2014 company reports, open source data and R3 research insights. Japanese agencies are ...
10 Industry-Wide Transformations Impacting E-Commerce in Asia Pacific
3 October, 2015
Asia Pacific is the largest e-commerce region in the world, turning over $567 billion in transactions in 2014. With 60% of the world’s population and ...
Ooredoo Launches Creative and Media Agency Reviews
2 September, 2015
Myanmar’s second-largest telco, Ooredoo, has launched a creative and media agency review. Marketing consultancy R3, which has been engaged to manage both pitches.
Are CFOs and CMOs Able to Effectively Handle Role Reversals?
6 July, 2015
From where we sit, the roles of CMOs and CFOs are overlapping now more than ever before. Twitter recently announced moving the marketing department under control ...
Are Global Media Reviews Really About Transparency?
2 July, 2015
The short answer is, “partly”. It’s all too easy to look for a single, rather exciting, cause behind the 21 (according to R3) global and ...
Can Singapore really be a talent hub for the creative industry?
13 November, 2014
Creativity – a buzzword in Singapore, a successful city-state well-known for its efficiency and ambition to punch above its weight. While the arts scene is ...
R3 Asia Pacific Family Tree 2014
12 October, 2014
R3's annual Asia Pacific agency family tree estimates revenue based on FY2013 company reports, open source data and R3 research insights. Japanese agencies are ...
APAC new business dropped 11 per cent in 2013: R3
7 February, 2014
Asia-Pacific total agency revenue from new business declined by 11 per cent in 2013, with creative wins down by 2 per cent and media wins ...
R3 Asia Pacific Family Tree 2013
12 October, 2013
R3's annual Asia Pacific agency family tree estimates revenue based on FY2012 company reports, open source data and R3 research insights. Japanese agencies are ...