eBay & Mattel Award Global Media Accounts
30 July, 2019
Welcome to the latest Pitch Report. Global media accounts were awarded by eBay and Mattel, while Mondelēz, Gap, McDonald's, Kroger and BMW select Creative ...
Location: China
R3 Celebrity Index: Versace’s New China Face Tops June Celebrity List
16 July, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. [lt ...
R3 Celebrity Index: What This Gen-Z Celebrity’s Smoking ‘Scandal’ Says About Public Persona in China
28 June, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. [lt ...
Facebook, Electronic Arts & Ketel One Select Agencies
31 May, 2019
Welcome to the latest Pitch Report. Facebook selects agencies for WhatsApp, Instagram and Messenger, while Electronic Arts selects m/SIX for its Global Media AOR. ...
R3 Celebrity Index: Cai Xukun and Yang Mi Remain the Top Celebrities in China in April
22 May, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. ...
R3 China Family Tree 2019
7 May, 2019
To collate our annual agency family tree for China, information is sourced from multinational holding companies, the China Advertising Association and R3 desk research. ...
R3 Celebrity Index: Who Are China’s Biggest Stars? R3’s ‘Celebrity Index’ Uses Online Data to Find Out
17 April, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. ...
MillerCoors, Barclays Retain Partners
31 March, 2019
Welcome to the latest Pitch Report. After a review process that lasted almost a year, MillerCoors retained Jack Morton Worldwide as its agency for sports and ...
China’s Electric Vehicle Marketers Focus on Future Technology & Lifestyle as Government Slashes Subsidies
21 March, 2019
By Greg Paull, Co-founder & Principal, R3 A higher willingness to purchase new energy vehicles (EV) in China signals the rapid maturity of a relatively ...
China PR Agency Scope 2019
20 January, 2019
2019 China PR Scope is the fifth wave in an ongoing study with the goal of garnering a deeper understanding of the motivations and ...
Travel Brands Seeking New Agency Partners
24 November, 2018
travel industry. Several airlines are seeking new partners - AirAsia recently named BPN as their global media AOR, while Emirates named Publicis as their creative agency for South ...
Marketers Demand That China PR Agencies Evolve: R3
21 November, 2018
Research from R3 charts dramatic changes in how PR agencies are evaluated. Marketers are demanding more proof that their PR budgets are working, and as ...
Measuring the Effectiveness of Celebrity & TV Sponsorships in China
19 November, 2018
Chinese marketers are at the forefront of the influencer marketing trend. When it comes to attracting young consumers in the digital space, brands increasingly ...
China Media Inflation Trend Report 2019
18 November, 2018
OTT and digital mobile media in China are forecasted to have the highest rates of inflation increases in 2019 as advertisers take advantage of healthy ...
Global Media Reviews On the Rise
25 October, 2018
Several brands are undergoing global media reviews as we enter Q3, with the biggest review of the month is Ford’s 3.5 billion dollar creative and media ...
R3 China Family Tree 2018
11 October, 2018
To collate our annual agency family tree for China, information is sourced from multinational holding companies, the China Advertising Association and R3 desk research. ...
Auto, Airline Giants Undergo Global Reviews
25 September, 2018
The wave of global reviews continues, with two auto giants revisiting their agency models this month. German car maker, Opel, is currently reviewing their ...
Wave of Global Reviews Continues
25 August, 2018
The wave of global reviews that we saw in the first half of the year has continued on, as several big brands are reviewing ...
Puma Appoints Y&R As AOR For China
15 August, 2018
Puma China appointed Y&R as its creative agency of record until the end of 2019, in a contract finalised a week ago. It is understood Y&R China ...
Sports Giants Review Media Rosters
25 July, 2018
Several sports brands area reviewing their media agency models, including adidas, who recently ended their 20-year long relationship with Carat and awarded their global media ...