Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here.
| Celebrities | Pinyin | En Name |
|---|---|---|
| 蔡徐坤 | Cai Xukun | Kun Cai |
| 杨幂 | Yang Mi | Mini Yang |
| 赵丽颖 | Zhao Liying | Zanilia Zhao |
| 关晓彤 | Guan Xiaotong | Gabrille Guan |
| 王源 | Wang Yuan | Roy Wang |
| 邓伦 | Deng Lun | Allen Deng |
| 迪丽热巴 | Dilireba | Dilraba |
| 于朦胧 | Yu Menglong | Alan Yu |
| 王俊凯 | Wang Junkai | Karry Wang |
| 易烊千玺 | Yiyang Qianxi | Jackson Yi |
| 杨紫 | Yang Zi | Andy Yang |
| 张艺兴 | Zhang Yixing | Lay Zhang |
| 吴亦凡 | Wu Yifan | Kris Wu |
| 鹿晗 | Lu Han | Han Lu |
| 朱一龙 | Zhu Yilong | Yilong Zhu |
| 苏芮琪 | Su Ruiqi | Sury Su |
| 黄子韬 | Huang Zitao | TAO |
| Angelababy | Yang Ying | Angelababy |
| 曾舜晞 | Zeng Shunxi | Joseph Zeng |
| 杨洋 | Yang Yang | Yang Yang |
Methodology
The following ranking of the 20 top celebrity influencers in June is calculated by using data from Weibo’s Fan Base (calculating Activity, Adorable, and Social Influence Indexes), Toutiao, Baidu, and WeChat.
Weibo assumes the most weight, as it’s the platform where fan engagement can be traced. The Baidu, Toutiao, and Wechat indexes are more based on search behavior. The data from Weibo helps indicate the commercial value of each celebrity, especially for the Adorable Index where fans actually use a pay function to express their admiration for a celebrity.
- Activity Index: The Activity Index counts the number of interactions on Weibo, which is a statistical indicator of interactions (including forwarding, commenting, likes, replying to comments, and comment likes on Weibo) generated by the content posted by the star over the past 30 days (including posts and comments).
- Adorable Index: This refers to the fans’ contribution to the celebrity. Weibo has a mechanism where fans can contribute their admiration to the celebrity by giving virtual flowers which aren’t free. The adorable index is generated from the number of flowers the celebrity receives monthly.
- Social Influence Index: There’s a large number of users publishing microblogs daily that mention celebrities. These microblogs are read by other users, and the number of readings reflects the recent popularity of a celebrity. In addition, a large number of users search for celebrities on Weibo every day, and the search volume generated also reflects the recent popularity of those celebrities. This data adds up to the social influence index of the celebrity.
