Wave of Global Reviews Continues
25 August, 2018
The wave of global reviews that we saw in the first half of the year has continued on, as several big brands are reviewing ...
Location: Global
Convenience Or Quality: What Do Millennial Mums Prioritise?
15 August, 2018
As Millennials continue to rise in spending power, another segment under this umbrella of consumers is on the rise – Millennial mothers. According to recent ...
Report Finds 36% Increase in New Business This Year, Driven by Agency Reviews
7 August, 2018
R3 released a report on new account revenue for the first half of 2018 It’s been a bumper year for new business revenue. According to ...
Creative pitches driving APAC new business: R3
6 August, 2018
TOP OF THE CHARTS: Data from the first half of 2018 shows a drop in media new business revenue and growing spending in China. Independent ...
R3: Big Creative Reviews Drive New Business Upsurge – Saatchi US Is Top Performer
3 August, 2018
A surge in creative reviews has resulted in a 36 per cent increase in global new business activity in the first half of 2018, according ...
Chinese Marketers Embrace Celebrity KOLs and Sponsorships
1 August, 2018
In R3's most recent EnSpire report, several common themes emerged across sectors in the Chinese digital marketing space. Perhaps the biggest trends were that brands ...
Sports Giants Review Media Rosters
25 July, 2018
Several sports brands area reviewing their media agency models, including adidas, who recently ended their 20-year long relationship with Carat and awarded their global media ...
Holding Companies Drive APAC M&A Activity: R3
25 July, 2018
Acquisitions in the region are up 15% year over year, and in sharp contrast to global trends, holding groups are leading the way, according to ...
3 Ways CMOs Can Keep Up in an Ever-Changing Digital World
13 July, 2018
Principal & Co-Founder By Greg Paull Disruption happens fast, and they need to adapt quickly The CMOs role is changing in the digital age, and they'll ...
Global Agency and Marketing Services M&A Up 88% in First Half of 2018, Driven by New Buyers and MarTech Companies
13 July, 2018
New York, 2018 – An explosion of M&A activity in the marketing space from new and unconventional buyers has led to an 88% increase in activity when ...
What Agency Will Martin Sorrell Scoop Up Next?
12 July, 2018
Industry insiders weigh in on which shops may be on the former WPP CEO's radar. The ad industry is buzzing about Martin Sorrell’s next acquisition ...
Martin Sorrell Is Gone From WPP, but That Doesn’t Mean He’s Gone Quiet
9 July, 2018
Since abruptly resigning as the chief executive of WPP in April, Martin Sorrell has created a new advertising company called S4 Capital. Martin Sorrell reigned ...
An Interview With “Global CMO” Co-author And Marketing Guru Greg Paull
6 July, 2018
Greg Paull, co-author of Global CMO: Best Practices in Marketing Effectiveness & Efficiency from Around the World, is a renowned marketing guru and co-founder of a global ...
Poh Heng Jewellery Enlists R3 As It Looks For Integrated Agency Partner
6 July, 2018
Poh Heng Jewellery is looking for an agency to handle integrated marketing duties. It has enlisted R3 to aid with the pitch process. Pamela Seow, ...
New Business League May 2018: Publicis Tops Global Creative
5 July, 2018
A monthly snapshot of which agencies are dominating creative and media wins in the U.S. and globally. Publicis took home the most creative work globally ...
For Cmos And Agencies: The Secrets Of A Successful Global Marriage
28 June, 2018
An excerpt from Global CMO: Best Practice in Marketing Effectiveness & Efficiency Around the World (Mascot Books, 2018) by Greg Paull and Shufen Goh. Even amongst all ...