Are Women Under-represented in the Marketing World?
11 October, 2016
At a time where global brands such as HP and General Mills are forcefully asking agencies to add more gender diversity in their workplace, it is ...
Location: Singapore
How Much of Marketing Can Realistically Be Taken In-house?
28 September, 2016
It’s fashionable to say that agencies are irrelevant and overpriced, and that marketers can take their entire operations in-house. In this blog post, R3’s principal and ...
Building Singapore’s Creative Industry
25 May, 2016
Following the World Economic Forum last year, many news headlines exclaimed the impact of the Fourth Industrial Revolution and the adverse effects that technology is ...
Asia’s CMOs Tackle Digital Disruption, Programmatic at AdTech Roundtable
24 May, 2016
Digital is pervading all areas of business today and its impact goes far beyond marketing. In response to high demand and interest in the topic, ...
Suntory Consolidates Media with Initiative Across Key Asia Markets
3 May, 2016
SINGAPORE - Cerebos has awarded IPG Mediabrands’ Initiative its consolidated regional media business in Thailand, Taiwan, Malaysia, Singapore and Hong Kong, following a pitch. The ...
Auto Leaders Seek New Agencies
28 April, 2016
In this month’s Pitch Report, Jeep, Alfa Romeo, Infiniti and Nissan are all seeking new agency partners in different parts of the world, as the automotive sector continues to prove ...
Doremus Named Lead Agency for Singapore Economic Development Board
19 April, 2016
The Singapore Economic Development Board (EDB), a lead government agency, has chosen the New York-based creative agency Doremus to head up its efforts to market Singapore as a premier ...
P&G Realigns Key Brands
28 March, 2016
As part of P&G’s global mission to reduce brands and agencies, Publicis Worldwide has consolidated a number of new business as part of a global review. P&G’s CFO announced last year that ...
R3’s Seema Punwani Attended Mumbrella Asia Awards as Jury Captain
21 March, 2016
R3 Principal Consultant, Seema Punwani, attended last week’s Mumbrella Asia Awards on March 17 at Singapore’s Shangri-La Rasa Sentosa Resort, acting as Jury Captain for three ...
EDB Selects Agency Partners for Four Markets
21 March, 2016
The Singapore Economic Development Board (EDB) has selected its agency partners after a five-month process covering four markets – Germany, Japan, North America and Singapore. ...
R3 Leads Marketing Brief Writing Workshop in Singapore
4 March, 2016
R3’s Principal, Shufen Goh, and Principal Consultant, Seema Puwani, held a “Writing an Effective and Fair Brief to Procure Creative Services” workshop in the auditorium of NTUC Centre.
R3’s Principal and Co-Founder Attends the IAS Career Fair 2016
3 March, 2016
More than 700 enthusiastic students and mid-career switchers thronged IAS Career Fair 2016 on 26 February at The Red Dot Design Museum. The number of ...
Apple Seeks Out New Digital Solutions
28 January, 2016
This month, Apple added two new agencies to their digital roster, bringing on Omnicom’s Critical Mass and Brooklyn based Work & Co globally. Work & Co was recently featured in ...
The Six Truths to Winning New Business
21 January, 2016
In times of growing fragmentation of the agencies, shrinking budgets and less reliance on AORs, it is making it tough for clients to choose their ...
Creative vs Media Agencies: Who’s Got the Talent?
10 September, 2015
In a conversation I recently had with a CEO of a media agency, we were discussing the difficulties of finding good local talent. Forget top ...
Why marketing and PR jobs are some of the hardest to fill in Singapore
29 July, 2015
Marketing and public relations/communications specialists came out as one of the top five positions that are the hardest to fill in Singapore. According to a ...
Are Government Marketing Tenders Finally Improving?
21 July, 2015
Last week, the Auditor-General’s Report highlighted four areas of concern for public sector entities namely: the administration of grants; tendering and management of revenue contracts; ...
Are CFOs and CMOs Able to Effectively Handle Role Reversals?
6 July, 2015
From where we sit, the roles of CMOs and CFOs are overlapping now more than ever before. Twitter recently announced moving the marketing department under control ...
