Articles
Disney CEO Search: What a New Age Media Company CEO Should Be Like
5 April, 2016
Following the exit of Disney chief operating officer (COO) Thomas O.Stagg (pictured), who was widely touted to be the next CEO after Robert A. Iger, ...
Insights Articles
Articles
How to Keep the Spark in the Client-Agency Marriage
30 March, 2016
A client-agency relationship is akin to being in a marriage in so many ways. On the surface, it is about two very different but complementary parties ...
Articles
Q&A with R3 Principal and Co-Founder Greg Paull: There is turf warfare in agencies and there’s more disruption on the way
29 March, 2016
The principal and co-founder of pitch consultant R3, Greg Paull, discusses the recent developments at Dentsu Aegis and Publicis Groupe, suggests marketers are heading towards a ...
Articles
Discovering the Value of a “Zero-Based” Approach
22 March, 2016
As this article goes to print, 40 million people will have watched live how a computer program called AlphaGo defeated the world’s Go human champion, ...
Articles
APAC Taking Lead in Tech-driven Marketing: R3
22 March, 2016
R3's report exploring the world’s best technology-driven marketing approaches, the AdTech 40, features 40 case studies, of which 12 (30 percent) come from Asia. R3 examined ...
Articles
Digital Mindset a Must in the New Normal of Marketing
18 March, 2016
The pace of disruption is accelerating across all industries. Business models introduced by new players have increasingly challenged established brands to rethink everything from their ...
Articles
Publicis Media Formation Leaves Questions About Asia Unanswered
10 March, 2016
Publicis Groupe's recent formation of Publicis Media, and the consolidation of its media brands announced early this morning, have left many questions unanswered regarding the ...
Articles
Good News – Only $7.2b of Digital Activity Is Bot Fraud
4 March, 2016
That was the headline from the first day of an engaging conference with 250 leading marketers in Florida today. In the second wave of a study with 49 ...
Articles
Six Degrees of Collaboration
26 February, 2016
In a recent discussion on agency performance tracking, there was a debate on what collaboration actually means. While everyone was aware of the definition of ...
Articles
Is Crowdsourcing Creativity Driving Agency Transformation?
23 February, 2016
Crowdsourcing is certainly no longer a buzzword. This year marks a decade since the term, first coined by Wired Magazine’s contributing editor Jeff Howe, started ...
Articles
Who Won the Mediapalooza in 2015?
12 February, 2016
Greg Paull, Principal of R3 Times were definitely a-changin’ in 2015 with marketers reviewing their accounts with agencies to make sure they had the best ...
Articles
WPP, McCann, Mindshare Dominate 2015 Global New Business
2 February, 2016
More than 7,000 accounts changing hands across 300+ agenciesMcCann finished Number One amongst all creative and digital agencies, with strong performances from DDB and Wieden+KennedyMindshare ...
Articles
WPP, Ogilvy, PHD Dominate 2015 Asia Pacific New Business
2 February, 2016
Overall New Business is 16% up on 2015, with the “MediaPalooza” and 13% more creative reviews that previous yearOgilvy finished Number One amongst all creative ...
Articles
Consulting Firms and Chinese Agriculture Face Off Against Holding Companies in 2015 Agency M&A
25 January, 2016
M&A market ($5.3b, 119 deals) down 32% on 2014WPP leads all acquisitions with 42 investmentsChina based Leo Group and Lecron Group diversify from farming to ...
Articles
Should More Clients ‘Try Before They Buy’ When It Comes to Agencies?
21 January, 2016
Goh Shufen, Principal of R3 As the pace of digital keeps accelerating, it comes as no surprise that the traditional “agency of record” model is ...
Articles
The Six Truths to Winning New Business
21 January, 2016
In times of growing fragmentation of the agencies, shrinking budgets and less reliance on AORs, it is making it tough for clients to choose their ...
Articles
Publicis Groupe Weighs Bid for 30% of Cheil Worldwide
14 January, 2016
The stake would make Publicis the Korean company's largest stakeholder. Cheil work for Samsung Publicis Groupe is reportedly considering a bid for a controlling stake ...
Articles
2016: Is Farming Now the Future for Agency Deals?
24 December, 2015
An extraordinary year for deals and pitches sets the stage for a very different advertising and marketing landscape going into 2016, writes R3's Greg Paull. ...
Articles
Worry About Attribution Later, Build the Digital Foundation First: VivaKi
21 December, 2015
SINGAPORE - There’s a lot of talk about getting attribution right in today’s multi-device landscape, but that’s just putting the cart before the horse for ...
Articles
Publicis’ Challenge: Busting Silos While Creating Silos
7 December, 2015
What Reorganization Means For Its Media Agencies, Creative Shops, Clients Maurice Levy Credit: Julio Piatti When the proposed merger between Omnicom andPublicis unraveled, Publicis went out ...
