Articles
17 August, 2022
AdAge - According to eMarketer, Americans spent $47 billion on gaming software and services in 2021. Gaming analytics firm Newzoo said that the number ...
Articles
9 August, 2022
Digiday - Advertising agency executives and pitch consultants say overall marketers appear to be cautious, pulling back on budget and focusing on project work ...
Articles
2 August, 2022
Campaign - In a changing talent marketplace, Campaign US asked industry leaders: Given the war for talent, do the recent hiring freezes and layoffs ...
Articles
29 July, 2022
Campaign - Retainer contracts, where agencies are signed up to deliver creative and media services in the long term, has steadily given way to ...
Articles
27 July, 2022
Digiday - Over the last year, Brainlabs has bought marketing services companies in Canada and India. And it remains on the lookout for businesses ...
Articles
18 July, 2022
Marketing Dive - Though advertising agencies have long pushed for a seat at the table where they would have a greater understanding of their ...
Articles
18 July, 2022
Business Insider - Marketing is typically the first expense companies cut in economic downturns or times of uncertainty. A Gartner study found that marketing ...
Articles
14 July, 2022
Campaign - Marketers are being more aggressive in building out in-house teams, with 53% of brands already embedding in-house capabilities that operate independently from ...
Articles
12 July, 2022
Campaign - When advertisers review their media accounts with agencies today, their biggest concern and challenge is addressing the types of customer data platforms ...
Articles
11 July, 2022
Adweek - Ghosting is just part of a larger feedback problem agencies face when dealing with potential clients during a pitch. Agencies want the ...
Articles
7 July, 2022
WFA - Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and alongside the emergence of ...
Articles
7 July, 2022
Digiday - Think about it: the cost of linear TV is rising because people are watching more on demand while the cost of on ...
Articles
11 May, 2022
Campaign Asia Pacific - 'The great resignation'—or if your company is observing this as a glass-half-full situation, 'the great attraction'—was on the lips of ...
Articles
10 May, 2022
Adweek - Data confirms that jarring reality. Just 15% of agency incumbents retained business amid reviews in 2021, according to marketing consultancy R3. And the ...
Articles
19 April, 2022
Digiday - A few months ago, agency staffers were feeling burnout as they were consistently being tapped to pitch new business despite having fewer ...
Articles
19 April, 2022
Campaign China - Private traffic has been a buzzword for marketing in China for several years. Compared with 'public traffic' where consumer data is ...
Articles
15 April, 2022
The power of digital media and the growing importance of first-party data has led to an increased involvement of specialist agencies and platforms in ...
Articles
25 March, 2022
Written by Greg Paull, Co-founder and Principal, R3 - It might look like a season for change for quick-service restaurants (QSR) in the US and ...
Articles
14 March, 2022
According to the ninth wave of R3 and SCOPEN’s AGENCY SCOPE Study, China’s platform economy is reshaping agency partnerships. 81.7% of China’s marketers interviewed ...
Articles
23 February, 2022
Written by Greg Paull, Co-founder & Principal, R3 - It’s time to zoom into the process of media planning and buying to identify what ...
