Pitch Report
Media Agencies Selected By TikTok, Lazada Group and Danone
28 August, 2020
Media agencies of record are named by TikTok, Lazada Group, and Danone for Global and South East Asia accounts. TikTok awarded its global media ...
Relationships
What is FOFO & Do You Have It?
18 August, 2020
Marketers have been suffering FOFO (Fear of Finding Out) for a long time. The attitude so far has been a mix of “If it ...
Reports
Innovation in Creative Production
27 July, 2020
The impact of the global health pandemic on marketing and media spend and strategies has been far-reaching, challenging marketers in all industries across the globe. ...
Pitch Report
Technology and Automotive Brands Look for Digital & Media Partners
14 July, 2020
Brands continue to put digital and media accounts into pitch as marketers seek partners who are data-led and innovation-inspired. Isobar's DEG was tapped by ...
Reports
Gender Representation in Singapore Advertising
8 July, 2020
Women make up 39% of the global workforce. Singapore surpasses the global average with 60% of working-age women engaged actively in the labour market. This ...
Reports
Marketing Continuity Assessments
1 July, 2020
The global health crisis has led to a shift in business priorities, operations and demand. All advertising holding companies have reported negative growth and have ...
Pitch Report
Duracell & Energizer Award Global Media Accounts
23 June, 2020
A number of notable Media accounts were announced recently, reflecting a greater focus on data and technology, and the capability to deliver strategic leadership ...
Reports
The Secret Sauce of DTC
27 May, 2020
The concept of direct-to-consumer (DTC) retail is not new yet its approach seems made for times like these. High rents in prime commercial areas, the ...
Pitch Report
Creative AORs Named For Aflac & Allstate As Campaigns Reflect New Messaging
18 May, 2020
Creative accounts were announced across the US as brands are releasing new campaigns during the global health crisis. Notably, two insurance brands announced new ...
Reports
Re-Imagining Experience Marketing During COVID-19
30 April, 2020
As experience marketing transparency increases, the traditional marketing value chain - usually in a focused single-chain format - has diversified. It now includes different models ...
Reports
How Pharma Marketing Is Changing
23 April, 2020
Pharmaceutical marketing in the time of this global health crisis is mostly uncertain, despite halts and some glimmers of hope. In the short-term, there is ...
Family Tree
R3 China Family Tree 2020
23 April, 2020
R3's annual China Family Tree provides a broad overview of the agency ecosystem in China. All revenue is estimated based on FY2019 company reports, ...
Reports
R3 SCOPEN China Agency Scope 2020
21 April, 2020
According to the eighth wave of R3 and SCOPEN’s AGENCY SCOPE Study, China’s marketers remain generally satisfied with their agencies and would like to work ...
