Poh Heng Jewellery Enlists R3 As It Looks For Integrated Agency Partner
6 July, 2018
Poh Heng Jewellery is looking for an agency to handle integrated marketing duties. It has enlisted R3 to aid with the pitch process. Pamela Seow, ...
Location: China
GSK, Microsoft Review Global Media
25 June, 2018
There is a fresh wave of global media reviews sweeping across several categories this month, with brands like GSK, Microsoft, P&G Haircare and even the UK Government looking at their ...
Agency-client Relationships In India See A Major Improvement: R3 And SCOPEN’s Agency Scope Study
7 June, 2018
Relationships between agencies and clients in India are on a strong wicket, according to a recent study. Ogilvy and JWT are most recalled creative agencies. ...
Report: China, Despite Ban, Is Facebook’s Second-Largest Ad Market
21 May, 2018
Nearly 10 percent of Facebook's global revenue, or about $5 billion, comes from China, despite being banned from operating in the country, according to a ...
Auto Leaders Review Creative
25 April, 2018
This month in reviews, auto brands including BMW, Honda and Next EV Auto are reviewing their creative accounts. In the US, BMW recently handed their creative ...
R3 Scopen China Agency Scope 2018
10 April, 2018
This white paper provides an overview of key client-agency trends in China. Our 2018 study comprises of senior professionals who are responsible for marketing, ...
Hotel and Auto Leaders in Review
26 March, 2018
In this month's Pitch R3port, Hyatt Hotels kicked off a creative review as they part ways with their AOR, MullenLowe. Several auto leaders are also reviewing ...
Mars, Shell Relook at Global Agency Models
26 February, 2018
This month in agency reviews, Mars kicked off a global media review, looking to consolidate with one agency. Shell is also revisiting their global creative and media agency ...
Chinese Agency Rosters Shrinking, More Going Local: R3
2 February, 2018
Chinese marketers are working with fewer agencies, and more are leaning toward those with integrated offerings, according to a new study from R3 with Scopen. ...
China Marketers Have The World’s Shortest Agency Relationships
1 February, 2018
China’s marketers have the world’s shortest relationships with their agencies due to their partners’ poor digital capabilities, a new report by R3 has found. According ...
Chinese marketers moving business to local agencies: R3
31 January, 2018
China marketers’ rosters are shrinking, and they are moving more business to local agencies, according to the seventh wave of R3 and SCOPEN’s Agency Scope ...
Top Auto Makers Review Agency Model
26 January, 2018
This month in agency reviews, several top automotive companies are reviewing key global accounts. It was reported at the end of last year that Ford was ...
China Marketers’ Agency Rosters Shrink, Move More Local
22 January, 2018
Shanghai, January 18, 2018 -- According to the seventh wave of R3 and SCOPEN’s Agency Scope Study, China marketers’ rosters are shrinking, and they are moving ...
T-Mobile, Starbucks and Ulta Move
26 December, 2017
This month was a busy one for creative reviews, with several high profile pitches taking place globally. Independent agency Mother won the creative brand ...
R3 China Family Tree 2017
11 October, 2017
To collate our annual agency family tree for China, information is sourced from multinational holding companies, the China Advertising Association and R3 desk research. ...
BMW, Infiniti, Hershey Review Creative
26 September, 2017
Our latest Pitch R3port sheds light on a wave of major global creative reviews spanning several industries. In auto news, BMW recently appointed Serviceplan as the ...
In China, Platforms Are Cutting Out Media-buying Agencies
18 September, 2017
If China is where the future happens, that’s bad news for media agencies. In China, big brands are increasingly moving their advertising budgets from agency ...
Amazon, Auto in Review
26 August, 2017
This month, retail giant Amazon put their global media account in review, while Swiss luxury company Richemont awarded their global media business to Mediacom. There are several automotive ...
Why Do Some Chinese KOLs Spur Buzz But Have No Commercial Impact?
6 August, 2017
Because posts containing only a combination of hashtags can be quite meaningless Xu Wei Zhou prancing around in Louis Vuitton in Paris (Source: His Weibo ...
Brands Turn to China’s Digital Influencers to Fuel Sales
7 July, 2017
Companies from Unilever to Tiffany flock to ‘key opinion leaders’ to reach consumers Actress Yao Chen has 80m online followers Gogoboi spent a month wearing ...
