Keeping Up with the KOLs in APAC
5 July, 2024
July 4, Singapore – At R3’s roundtable in Singapore, marketing leaders from Changi Airport Group, Citibank, The Coca-Cola Company, Kerry, Trust Bank Singapore, Singtel, ...
Location: Singapore
Key Takeaways from Singapore AdMarCom Festival
29 January, 2024
January 2024 – R3 attended the Singapore AdMarCom Festival 2024, organised by the Association of Advertising & Marketing Singapore (AAMS). The event showcased the ...
Key Takeaways from FUTR Asia
30 November, 2023
November 2023 - The R3 team participated in the FUTR Asia Summit 2023, gaining valuable insights into the future consumer, retail and e-Commerce strategy, ...
Key Takeaways from Effie Awards Singapore
15 September, 2023
Sep 2023 - The R3 team attended the 20th Singapore Effie Awards and Learning Festival recently, and walked away with many valuable learnings and ...
Optimizing Creative & Production with AI
18 August, 2023
Aug 2023 - R3 organized two marketing roundtables in Singapore, attended by professionals from Colgate-Palmolive, DBS Bank, Singapore Economic Development Board, GSK, Health Promotion ...
Tackling Trends with your Marketing Teams
21 July, 2023
Jul 2023 - At R3’s closed-door roundtable in Singapore, marketing procurement leaders from Google, Kenvue, Mastercard, Meta, Mondelēz, NTUC Fairprice, Standard Chartered, Unilever, and ...
SG’s MCI Picks R3 to Handle Creative Consultancy Service
5 June, 2023
Singapore's Ministry of Communications & Information (MCI) has appointed global marketing consultant R3 Asia Pacific to provide creative agency consultancy services.
Starcom Retains WOG Master Agency Role, 38 Agencies Make the Cut
18 April, 2022
The Ministry of Communications and Information has appointed 38 agencies to its whole of government media roster. R3 managed the whole of government media pitch.
Singtel Picks New Lead Creative Agency After 5 Years, Parts with BBH And Goodstuph
7 March, 2022
Singtel has appointed Leo Burnett as its lead brand agency with additional responsibilities for social media and content marketing following a pitch handled by R3.
Sentosa Names R3 as Consultant to Manage Ad Agencies
24 December, 2021
"Sentosa has been a great partner for R3, with its ambition to transform the way it approaches brand and marketing," says Shufen Goh, Co-founder & Principal, R3.
SG Whole of Government 3-year Media Buying Contract Up for Grabs
4 October, 2021
Earlier this year, Singapore's Ministry of Communications and Information (MCI) appointed R3 to assist with the development, execution, and evaluation of its media buying services contract.
Singtel Concludes Media Pitch
7 July, 2021
Singtel has retained its incumbent OMD as its media agency for the Singapore market following a pitch that was called last year. The pitch was called as part of its usual media review, and R3 was handling the process.
Executive Insights by Mediacorp: The Art of Marketing to Women
29 May, 2021
R3 Co-founder and Principal, Shufen Goh, participated in Singapore Mediacorp’s Executive Insights webinar on the importance of the women segment and how to create meaningful engagement by addressing the challenges women face through content.
What Do Advertisements Tell Us About The State Of Gender Relations In Singapore?
27 August, 2020
Gender-equality organisation AWARE and marketing consultancy R3 embarked on a project to analyse gender portrayals contained in Singapore commercials.
Gender Representation in Singapore Advertising
8 July, 2020
Women make up 39% of the global workforce. Singapore surpasses the global average with 60% of working-age women engaged actively in the labour market. This ...
Gender in Singapore Advertising: A Study by AWARE and R3
8 July, 2020
This was originally published by AWARE. Compelling, effective advertising must reflect certain realities about our lives. Yet in promising to reflect reality, our ads end ...
NTUC FairPrice Settles Creative Pitch, Rolls Out Fresh New Campaign
1 June, 2020
Marketing Interactive - Singapore supermarket chain NTUC FairPrice has selected creative agency Iris and production agency Hogarth with the help of consultants R3.
Standing Out in Singapore’s Crowded Market With Marketing Innovation
12 December, 2019
By Goh Shufen, Co-founder & Principal, R3 This article was first published in the Business Times on December 9, 2019 Advertising used to be about ...
NTUC FairPrice Calls for Creative Pitch
26 November, 2019
Singapore supermarket chain NTUC FairPrice is in the midst of calling for a closed door creative pitch. Marketing understands that the pitch will be handled ...
“The Inside of a Pitch” at The Drum’s Agency Acceleration Day APAC
20 October, 2019
R3's Co-founder and Principal, Shufen Goh, joined Jessica Davey of McCann Worldgroup and Joanna Jones from VICE on a panel discussing the inner workings of ...
