18 September, 2019
As the understanding of what technology can do has been widely accepted and acknowledged, the conversation in our industry has evolved beyond the “what” to focus very much on the “how.”
24 June, 2019
Client ObjectivesSingapore's largest telecommunications company, Singtel, is a complex business with multiple stakeholders. Its B2B division and small business units felt that the company's ...
12 June, 2019
R3 and Campaign Asia-Pacific partner to launch CMO Outlook, a forecasting business intelligence network informed by senior marketing decision-makers in the region. Each participant in ...
7 May, 2019
R3's Elfrida Szeto moderated a discussion titled ‘Product Placement and Destination Marketing: The Crazy Rich Asians Bounce for Singapore' at Mumbrella Asia's Travel Marketing Summit.
1 May, 2019
Singapore University of Technology and Design (SUTD) is on the hunt for a full-service integrated agency or a consortium of agencies to fulfil duties comprising ...
22 April, 2019
April 2019 – R3 builds its senior team with the promotion of Jenny Ong and Thuy-My Nguyen to senior consultants. “As a company, we’ve embarked on projects that have ...
11 February, 2019
The Health Promotion Board (HPB) has appointed Publicis Singapore and Pico International, to support its integrated marketing activities following a pitch for three different agency services ...
31 January, 2019
Welcome to the latest Pitch Report. We've come to the end of the review process for a few brands in the transport and travel ...
18 October, 2018
Marketing understands that Singapore Airlines’ next round of shortlist is out, and the teams in running are DDB and Omnicom Media Group; TBWA and PHD and ...
25 September, 2018
The wave of global reviews continues, with two auto giants revisiting their agency models this month. German car maker, Opel, is currently reviewing their ...
14 September, 2018
R3 Co-Founder and Principal, Shufen Goh, participated in a debate that looked into whether brands are losing confidence in digital as consumer focus has shifted to transparency, brand safety, and trust.
27 August, 2018
Singapore Airlines has put its integrated global business up for pitch, inviting agencies via intermediary R3. The airline announced the start of the process with ...
25 July, 2018
Several sports brands area reviewing their media agency models, including adidas, who recently ended their 20-year long relationship with Carat and awarded their global media ...
25 April, 2018
This month in reviews, auto brands including BMW, Honda and Next EV Auto are reviewing their creative accounts. In the US, BMW recently handed their creative ...
3 April, 2018
R3 has promoted both Elfrida Szeto (pictured left) and Adeline Lee (pictured right) to the role of principal consultant. In the new role, both consultants will be taking on ...
27 March, 2018
Sentosa Development Corporation (SDC) has launched a tender to appoint a creative and digital agency. The appointment is for a period of two years, with ...
26 February, 2018
This month in agency reviews, Mars kicked off a global media review, looking to consolidate with one agency. Shell is also revisiting their global creative and media agency ...
12 February, 2018
The Health Promotion Board (HPB) has appointed Havas Media for online and offline media buying. The appointment is for a year, with the option to extend for another two.
31 January, 2018
R3 has brought on board two senior talents, Yang Yang and Fiona Lee in the roles of senior and associate consultant accordingly.
26 November, 2017
In an active period for global reviews, both Amazon and AB InBev made media agency appointments this month. Amazon consolidated global media with IPG’s Mediabrands ...
