Articles
Navigating the World (Mostly) Without Cookies
7 June, 2021
The jar is emptying and the cookie’s moment in the limelight is coming to an end. The good news is marketers, their agencies, publishers ...
Insights Articles
Articles
The Future of Marketing Lies in Content, Commerce and Entertainment
19 April, 2021
This article was written by Greg Paull, Co-founder & Principal at R3. It was first published by Campaign. In a recent conversation with Mastercard ...
Articles
Can Clubhouse Be a Viable Marketing Channel?
13 April, 2021
This article was originally written by Greg Paull, Co-founder & Principal at R3, for the ANA. With excitement building around Clubhouse, marketers are starting ...
Articles
How Understanding Your Type of Marketing Organization Will Help Improve Digital Agency Partnerships
25 March, 2021
This article was originally written by Greg Paull, Co-founder & Principal, R3 for ANA “Who’s a good fit for me?” This question tends to ...
China
Digital Media Grows by 23% as Mobile Leads China Media Inflation in 2021
14 January, 2021
Digital advertising revenue grew by almost 23% in 2020, making short video, e-commerce, and social media the platforms most in demand by Chinese marketers. ...
Articles
29% of Chinese Marketers Look to Change Their PR Agency as 50% Find Agency Management A Challenge
28 October, 2020
The results from R3’s 2020 China PR Agency Scope study show that even though agency-client relationships have increased in duration by one-year since 2018, PR ...
Articles
2020 – The Year Marketing Means Business
27 October, 2020
This article was written by Shufen Goh and was first published in Campaign We have just wrapped up our CMO Outlook survey for 2020, and the consensus ...
Articles
How Can You Benefit From Social Commerce Today?
13 October, 2020
Greg Paull, Co-founder and Principal of R3 presented to the Australian Association of National Advertisers (AANA) on the topic of new marketing techniques being embraced ...
Articles
Media as a Force for Good and a Force for Growth?
6 October, 2020
This article was written by Shufen Goh, Co-founder & Principal at R3 It’s been 50 years since the economist Milton Friedman published an essay in ...
Articles
It’s Time to Clear The Air on Agency Audits
29 September, 2020
This article was written by Greg Paull, Co-founder & Principal, R3 Surely now is the moment for more transparency. There seems to be a gross ...
Articles
Making Media Agency Tools Work Harder
18 September, 2020
This article was written by Greg Paull, Co-founder & Principal, R3 Each time we sit through a media pitch, we never fail to be impressed ...
Articles
Global Media Inflation to Hold at +3.3% for 2020, Based on New Survey
16 September, 2020
Global media inflation is expected to hold at +3.3% for 2020 according to a new study led by independent marketing consultancy, R3. US media inflation ...
Articles
How Measurement Leads to A Better Marketing Mix
8 September, 2020
This article was written by Greg Paull, Co-founder & Principal, R3 With the economy in flux, marketers are faced with deciding how best to slice ...
Articles
Analysis: Are Clients Valuing Social Media Agency’s Work Right?
1 September, 2020
This article first appeared in Marketing Interactive. In a conversation with Marketing, R3’s founder Shu Fen Goh said it is important to distinguish between an ...
Articles
The Return of ZBB
27 August, 2020
This article was written by Greg Paull, Co-founder & Principal, R3. Just when Zero Based Budgeting (ZBB) thought it was out, coronavirus pulls it back ...
China
R3 China Celebrity Index, July 2020
10 August, 2020
With summer break coming to an end, will the buzz generated during this period start to fade? Summer break is usually a peak time for ...
Articles
Overcoming FOFO (The Fear of Finding Out)
4 August, 2020
This article was written by Greg Paull, Co-founder & Principal, R3. Let’s talk about health. Not the “health” that has fed our insatiable appetite for ...
Articles
New Business Remains Resilient Despite Decrease of 10% in H1 2020
4 August, 2020
Creative Agencies Continue to Have to Do More with Less The holding companies might be losing as much as 23% of their revenue year-on-year, but ...
Articles
Marketing Is Making Shopping Social with Livestreaming
27 July, 2020
This article on the growth of e-commerce livestreaming was written by Greg Paull and first featured in MARKETING Weekender Retailers are hurting. In-store sales are ...
Relationships
Marketers Are Making Shopping Social with Livestreaming
27 July, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. Moving the shopping experience to social networks ...