9 December, 2016
Seema Punwani, Principal Consultant Online customer experience has been trying to mimic offline since the onset of ecommerce. When ecommerce players wanted to move shoppers ...
28 November, 2016
Seema: ‘It’s better to have a documented process in selecting an agency.’ They are the first in the country to benefit local companies AFTER much ...
16 November, 2016
The Association of Accredited Advertising Agents Malaysia (4As) and R3 Worldwide, a global consulting firm, have jointly launched a guide book called “Finding An Agency.” ...
27 October, 2016
This month, beauty leader Coty, now with an expanded portfolio of brands from P&G, split their global business between incumbent Zenith and Mediacom. Elsewhere, in the R3 managed New ...
11 October, 2016
R3's annual Asia Pacific agency family tree estimates revenue based on FY2015 company reports, open source data and R3 research insights. Japanese agencies are ...
27 September, 2016
It was mostly good news for Omnicom Group agencies this month, as both AT&T and McDonald’s, two of the US’s top ten marketers, confirmed additional business with the holding ...
17 June, 2016
Indian actress Priyanka Chopra is a case study in successful global marketing, writes Seema Punwani. If you are thinking ‘Priyanka Chopra who?’ Then you need to pick up ...
7 June, 2016
Ogilvy and OMD remain top, but new creative and media agencies join the ranks of top 10. Source: Campaign Asia Pacific
1 June, 2016
Last month, Marketing reported news of Scoot’s chief executive Campbell Wilson leaving the brandalong with Steven Greenway, head of commercial for the budget airline. Wilson ...
25 April, 2016
Come September this year, MAS’ highly acclaimed CEO Christoph Muller will be stepping down – a move that has has certainly raised eyebrows for the already struggling brand. ...
21 April, 2016
Asia is the largest e-commerce region in the world, turning over $877.61 billion in transactions in 2015, and India’s contribution was a staggering 129% increase ...
19 April, 2016
The Singapore Economic Development Board (EDB), a lead government agency, has chosen the New York-based creative agency Doremus to head up its efforts to market Singapore as a premier ...
5 April, 2016
Following the exit of Disney chief operating officer (COO) Thomas O.Stagg (pictured), who was widely touted to be the next CEO after Robert A. Iger, ...
28 March, 2016
As part of P&G’s global mission to reduce brands and agencies, Publicis Worldwide has consolidated a number of new business as part of a global review. P&G’s CFO announced last year that ...
23 March, 2016
Last week, the Word Federation of Advertising held their annual Global Marketer Week in Kuala Lumpur, Malaysia, a four day-long event covering all things marketing. ...
21 March, 2016
R3 Principal Consultant, Seema Punwani, attended last week’s Mumbrella Asia Awards on March 17 at Singapore’s Shangri-La Rasa Sentosa Resort, acting as Jury Captain for three ...
21 March, 2016
The Singapore Economic Development Board (EDB) has selected its agency partners after a five-month process covering four markets – Germany, Japan, North America and Singapore. ...
4 March, 2016
R3’s Principal, Shufen Goh, and Principal Consultant, Seema Puwani, held a “Writing an Effective and Fair Brief to Procure Creative Services” workshop in the auditorium of NTUC Centre.
3 March, 2016
More than 700 enthusiastic students and mid-career switchers thronged IAS Career Fair 2016 on 26 February at The Red Dot Design Museum. The number of ...
