Three Lessons from China’s COVID-19 Recovery Playbook
11 May, 2020
This article was written by Greg Paull, Co-founder and Principal, R3, and originally appeared in Adweek. China is approximately three-months ahead of the world in ...
Location: Global
WEBINAR3 Series: Media Rebates – The Good, The Bad, and The Ugly
8 May, 2020
What media rebates are, the amount of rebates across different forms of media, solutions and best practices were the topic of discussion at R3's webinar "Media Rebates: The Good, The Bad and The Ugly."
Re-Imagining Experience Marketing During COVID-19
30 April, 2020
As experience marketing transparency increases, the traditional marketing value chain - usually in a focused single-chain format - has diversified. It now includes different models ...
WEBINAR3 Series: Benchmarking Paid, Owned, and Earned Media
23 April, 2020
The fundamentals of benchmarking media, and best practices regarding what can, cannot, and should be benchmarked were covered in R3's webinar on 22 April.
How Pharma Marketing Is Changing
23 April, 2020
Pharmaceutical marketing in the time of this global health crisis is mostly uncertain, despite halts and some glimmers of hope. In the short-term, there is ...
Digital Advertising In A Post-Cookie World
14 April, 2020
Cookies have been the most ubiquitous method for tracking consumer behavior and gathering data. But now that Google has joined Apple and Firefox in ringing ...
Intel and HSBC Name Creative AORs & Diageo Selects PHD for Media
10 April, 2020
Intel has selected WPP's VMLY&R as its global creative AOR. The technology company has closed its in-house agency and is shifting its focus towards ...
Business as Unusual: Going, Going, Gone Virtual—New Business Now
9 April, 2020
R3 participated in a webinar hosted by the 4A's to help agencies better understand the challenges and opportunities and learn tips and tricks to effective virtual pitching.
COVID-19 Marketing Recovery Best Practice
2 April, 2020
The extraordinary situation that the world is facing as the result of the coronavirus pandemic is challenging marketers in all industries across the globe. The ...
Top Consultants Issue Coronavirus Guidelines for Ad Agencies as They Pivot to Remote Pitches
19 March, 2020
The coronavirus pandemic has caused advertisers to slash budgets, and consultants who manage agency reviews for major advertisers predict a significant drop in related activity ...
Steep Learning Curve for Marketers Considering TikTok
5 March, 2020
R3's Greg Paull speaks to the Association of National Advertiser's Matthew Schwartz on the opportunities and challenges of TikTok. In order to gain control online ...
R3 Global Family Tree 2020
27 February, 2020
R3's annual global family tree provides a broad overview of the global agency ecosystem. All revenue is estimated based on FY2019 company reports, open ...
Creative AORs Named for Bank of America, Asahi and Longchamp
13 February, 2020
Creative AORs were named across US and Global accounts, with Fold7 (Carlsberg), Joan (Virgin Hotels) and BBH (Jollibee) winners. Bank of America brings its ...
What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World?
1 February, 2020
By Greg Paull Google’s plan to eliminate third-party cookies by 2022 might be causing some agitation in the digital advertising industry, but hindsight tells us that the third-party cookie ...
Optimizing Procurement for Marketing
28 January, 2020
Procurement has seen tremendous advancement in the last decade. From being managed by each line of business without much visibility across other departments to functioning ...
Coca-Cola Adds Droga5 to Its Agency Roster
22 January, 2020
Closing out new business for 2019, Coca-Cola and Kimberly-Clark named agencies for Western Europe and the UK. Droga5 London joins Coca-Cola's agency roster on ...