The extraordinary situation that the world is facing as the result of the coronavirus pandemic is challenging marketers in all industries across the globe. The requirements for social distancing has impacted daily operations, logistics, supply chains, and commerce on a scale the modern world has never experienced before.
Being the first country to mobilize against this pandemic, China is approximately three-months ahead of other nations who are only now grappling with measures needed to keep people safe. Companies in China that have closed their doors are beginning to re-open for business and some are showing signs of early recovery.
The focus of this report is to highlight the marketing strategies that have served some retail and food nd beverage companies in China well during this time, and help marketers globally think about the actions they need to take to expedite business recovery and create contingencies for the future.