insights
Beauty, Sports Players Decide
27 October, 2016
This month, beauty leader Coty, now with an expanded portfolio of brands from P&G, split their global business between incumbent Zenith and Mediacom. Elsewhere, in the R3 managed New ...
Tag: Creative
news
Singtel Launches Creative Pitch
26 October, 2016
Singtel is looking to appoint a new marketing communications agency roster for the next two years. According to a statement from consultants R3, charged with managing the ...
news
New Balance to Bring on VML as Global Creative AOR
20 October, 2016
New Balance is poised to select VML as its global creative agency, following a competitive review, according to people with knowledge of the matter. R3 supported the review. ...
insights
Tech Giants, McDonald’s Decide
27 September, 2016
It was mostly good news for Omnicom Group agencies this month, as both AT&T and McDonald’s, two of the US’s top ten marketers, confirmed additional business with the holding ...
insights
Sports Companies In Review
27 August, 2016
This month saw several major sports companies review their agency relationships. Adidas Golf named MDC Partners agency Vitro as their AOR, with a large campaign expected ...
insights
Telecom, Tech Leaders in Review
27 July, 2016
This month saw one of the US’s largest advertisers,AT&T, review their Creative and Media in a major initiative, feeling ongoing pressure from Verizon,T-Mobile and ...
news
New Balance Seeks Global Creative Agency
12 July, 2016
Arnold Was Incumbent on Account for More Than Six Years New Balance is looking for a new global creative agency, according to people familiar with ...
insights
More Media Accounts in Review
28 June, 2016
One year on from the so-called “Mediapalooza”, there’s still almost half of the marketers in this month’s report on the lookout for new Media ...
insights
McDonald’s, Digital in Review
28 May, 2016
It is an active month for Digital Reviews with Asics, Clorox, JM Smucker and BMW’s MINI all seeking new partners to optimize their online activities. The big review of the month ...
insights
Auto Leaders Seek New Agencies
28 April, 2016
In this month’s Pitch Report, Jeep, Alfa Romeo, Infiniti and Nissan are all seeking new agency partners in different parts of the world, as the automotive sector continues to prove ...
insights
P&G Realigns Key Brands
28 March, 2016
As part of P&G’s global mission to reduce brands and agencies, Publicis Worldwide has consolidated a number of new business as part of a global review. P&G’s CFO announced last year that ...
news
R3 Leads Marketing Brief Writing Workshop in Singapore
4 March, 2016
R3’s Principal, Shufen Goh, and Principal Consultant, Seema Puwani, held a “Writing an Effective and Fair Brief to Procure Creative Services” workshop in the auditorium of NTUC Centre.
insights
Will 2016 Be the Year of “Roster-Palooza”?
28 February, 2016
With the mediapalooza of 2015 behind us, perhaps 2016 will be the year of the expanding creative roster – with more and more creative agencies competing ...
news
Ooredoo Myanmar Settles Creative, Digital, Media and PR Agencies
1 February, 2016
Following the four-month pitch, managed by marketing consultancy R3, Ooredoo selected TBWA Thailand as its creative agency, independent Southeast Asian agency Phibious to manage digital and handed its media and PR work ...
insights
Apple Seeks Out New Digital Solutions
28 January, 2016
This month, Apple added two new agencies to their digital roster, bringing on Omnicom’s Critical Mass and Brooklyn based Work & Co globally. Work & Co was recently featured in ...
news
Ooredoo Launches Creative and Media Agency Reviews
2 September, 2015
Myanmar’s second-largest telco, Ooredoo, has launched a creative and media agency review. Marketing consultancy R3, which has been engaged to manage both pitches.
