Articles
Why Agencies Should Embrace Zero-Based Budgeting
26 April, 2018
Today’s column is written by Greg Paull, founder and principal at R3 Worldwide. Zero-based budgeting is one of the most radical approaches to cost-reduction, yet it has ...
Insights Articles
Articles
Could WPP Sell Its PR Firms? M&A Specialists Weigh In
24 April, 2018
At least one analyst believes that WPP's PR operations are ripe for acquisition, after the exit of Martin Sorrell triggered suggestions the holding group might ...
Articles
Speed Of Change Is Biggest Challenge For CMOs
20 April, 2018
The global CMOs of 18 leading brands have identified the speed of change in the digital space as one of the biggest challenges they face ...
Articles
Will Martin Sorrell’s Successor Be A Media Mogul Or Financial Outsider?
19 April, 2018
Longtime WPP CEO Martin Sorrell’s abrupt departure Saturday shocked the industry. Sorrell, 73, is the advertising giant’s founding CEO and the only person to hold the title ...
Articles
Pitch Pressure: Marketers Demand More During Reviews – Even When It Comes Down To Price
12 April, 2018
Agencies are calling 2018 “Mediapalooza Two” as brands review an inordinate amount of accounts, following a pattern that began in 2015. Since January, brands including ...
Articles
R3: Agency Buys Double In Q1 2018 But Consultants And Private Equity Eclipse Holding Companies
12 April, 2018
Agency focussed M&A more than doubled in the first quarter of 2018 compared to 2017 (100 deals worth $4.6bn against 94 worth $2bn in 2017) ...
Articles
2018 Agency M&A Up 126% with Non-Traditional US Buyers Leading the Way
10 April, 2018
100 Agency Related deals worth $4.6b in total sales value through to the end of March (compared to 94 deals at $2.0b in 2017) US ...
Articles
Sentosa Calls Pitch For Creative And Digital Agencies
27 March, 2018
Sentosa Development Corporation (SDC) has launched a tender to appoint a creative and digital agency. The appointment is for a period of two years, with ...
Articles
‘Take This Typewriter Away’: Stories From The Women Of Advertising, 1964 – 2018
15 March, 2018
The gender pay gap statistics prove how far we have to go. But the hidden anecdotes (most of which involve what a 'women's place' is) ...
Articles
Local Brands Are Winning The Battle For The Asian Consumer
2 March, 2018
Asia was traditionally considered “easy money” for Western multinational brands, with its burgeoning population and growing middle class. However, the tide has now turned in ...
Articles
Dentsu Aegis Network Agencies Dominate RECMA And R3 Media Industry Rankings
25 February, 2018
KUALA LUMPUR - With 2018 well underway and most 2017 media billings reported, Dentsu Aegis Network Malaysia today takes stock of its industry standings, as ...
Articles
Media Shops Face an Identity Crisis as Clients Move More Work In-house
21 February, 2018
Big reviews threaten long-term relationships The next round of big-budget media reviews has begun, and beneath it lies an existential threat to the established agency ...
Articles
2017 New Business Revenue Fell 10%: R3
13 February, 2018
TOP OF THE CHARTS: 'Increasingly piecemeal' assignments sent creative revenue plunging by nearly 17%, but media firms saw a 5.4% revenue increase Creative, media, and ...
Articles
New Business Revenue Fell for Creative Agencies in 2017 as Marketers Focused on Flexibility
12 February, 2018
Report from R3 shows 10% drop There were fewer new business opportunities for creative agencies in 2017, as clients continued a move toward in-house work ...
Articles
New Consumer Touchpoints For 2018
5 February, 2018
The explosion of consumer touchpoints and the growing prevalence of ad blocking requires marketers to find new ways for brands to connect with consumers throughout ...
China
Chinese Agency Rosters Shrinking, More Going Local: R3
2 February, 2018
Chinese marketers are working with fewer agencies, and more are leaning toward those with integrated offerings, according to a new study from R3 with Scopen. ...
Articles
China Marketers Have The World’s Shortest Agency Relationships
1 February, 2018
China’s marketers have the world’s shortest relationships with their agencies due to their partners’ poor digital capabilities, a new report by R3 has found. According ...
China
Chinese marketers moving business to local agencies: R3
31 January, 2018
China marketers’ rosters are shrinking, and they are moving more business to local agencies, according to the seventh wave of R3 and SCOPEN’s Agency Scope ...
Articles
Agency Group M&A down 46%, Consultancies up 134% for 2017
23 January, 2018
NEW YORK – JANUARY 16th, 2018 - While M&A in the marketing services industry was generally flat year on year, 2017 saw significant shifts beyond the ...
Articles
China Marketers’ Agency Rosters Shrink, Move More Local
22 January, 2018
Shanghai, January 18, 2018 -- According to the seventh wave of R3 and SCOPEN’s Agency Scope Study, China marketers’ rosters are shrinking, and they are moving ...
