Articles
RIP AOR?
13 August, 2023
Creative and media pitches rose 11% globally in 2022, but they brought in 35% less revenue compared to the prior year, according to a report ...
Insights Articles
Articles
Tackling Trends with your Marketing Teams
21 July, 2023
Jul 2023 - At R3’s closed-door roundtable in Singapore, marketing procurement leaders from Google, Kenvue, Mastercard, Meta, Mondelēz, NTUC Fairprice, Standard Chartered, Unilever, and ...
New Business League
NBL, Global, May 2023
14 July, 2023
R3’s New Business League reports Global agency account wins and losses across creative and media for the month of May 2023. ...
New Business League
NBL, Global, April 2023
14 July, 2023
R3’s New Business League reports Global agency account wins and losses across creative and media for the month of April 2023. ...
Articles
Social Trends for Filipino Marketers to Navigate in 2023
11 July, 2023
adobo Magazine - Social media has proven to be an efficient platform for businesses to initiate digital marketing campaigns and to build rapport with consumers. But ...
Articles
The Role of Social Media and KOLs
16 June, 2023
Jun 2023 - R3’s private marketing roundtable in Jakarta saw senior marketing leaders from ABC President, Danone, GarudaFood, Kenvue, L'Oréal, Mitra Adiperkasa, Mayora, Samsung ...
Articles
Ask A Consultant: How Can Brands Make Content At Scale?
31 May, 2023
R3 Senior Consultant, Moya Fry, recently had the pleasure of speaking with more than forty procurement, finance and marketing peers at the ANA Financial ...
Articles
Improving on Paying for Performance
17 May, 2023
Regardless of economic climate, cutting cost is always easier than getting more value from your spend. As businesses bow to inflationary pressures, a looming ...
Articles
An R3 & ANA Chat with ChatGPT
16 May, 2023
ChatGPT can be used to power chatbots or virtual assistants, allowing businesses to provide personalized and interactive customer support. These language models can understand and ...
Articles
Marketer Mindsets on In-housing vs. Agencies Needs to Change
9 May, 2023
Digiday - It’s no longer us against them. Last week, the ANA released its latest report on in-housing, authored by ANA Group EVP Bill ...
Articles
CPG Companies Are Performing While Transforming in 2023
13 March, 2023
The world’s leading CPG brands are fortifying their businesses by restructuring for efficiency and building the strength of household brand names. R3’s CPG Transformation ...
Articles
Agency In-housing Debate Resurfaces, With Fresh Shades of Nuance
27 February, 2023
Marketing Dive - In-housing has found itself back in the spotlight in the early months of 2023. With influential companies recently claiming they’ve saved tens ...
Articles
Has Shopee Missed the Boat on a Post-Pandemic Strategy?
17 February, 2023
Campaign Asia - As the world emerges from the shadows of Covid, ecommerce giant Shopee is facing some major challenges. Despite increasing its gross ...
Articles
Vive Le Pitch: French Holding Groups Dominate 2022 New Business
6 February, 2023
2022 was the year of growth for French holding companies, with Publicis Groupe and Havas leading R3’s New Business League. Publicis Groupe was holding company ...
Articles
The Metaverse Doesn’t Exist…Yet
23 January, 2023
ANA - Though it was all the rage in 2022, the truth is the metaverse doesn't even exist yet. That's because there are several ...
Articles
Brand Owned Shopping Festivals & CSR Communication Shape Content Marketing Trends in China
6 January, 2023
With 1.4 billion digital-first consumers, China’s mobile-savvy population has often signaled the future direction of global digital, social, and e-commerce marketing. However, pandemic-related restrictions in ...
Articles
Talent Issues Force Agencies to Stay Selective
14 November, 2022
Adweek - Pitch consultancies like R3 have seen new business decreasing as a recession looms. According to R3’s analysis, the average U.S. pitch value declined ...
Articles
What Netflix & Disney+ Ad-supported Tiers Mean for the TV Ad World
1 November, 2022
Campaign - With streaming giant Netflix about to launch its Basic with Ads plan later this week, and Disney+ bringing in its own ad-supported tier ...
Articles
Go Fishing for Digital Talent During the Tech Crash
24 August, 2022
Campaign - Big Tech companies are being forced to make big changes to their business as the economy and data privacy regulations are wreaking ...
Articles
Pitch imperfect: Adland struggling to balance hunt for business with sustainable workloads
17 August, 2022
Campaign - At a recent pitch for a creative agency of record for a multinational consumer goods brand in Southeast Asia, over 100 agencies ...
