1 November, 2018
Chinese marketers are at the forefront of the influencer marketing trend. When it comes to attracting young consumers in the digital space, brands increasingly leverage ...
31 October, 2018
Indonesia’s largest mobile carrier, Telkomsel, has called a multi-agency pitch in Jakarta. The company is seeking three new agencies: a strategic brand lead, a creative production ...
25 October, 2018
Several brands are undergoing global media reviews as we enter Q3, with the biggest review of the month is Ford’s 3.5 billion dollar creative and media ...
23 October, 2018
The tide is turning from outside investors coming in, to inside investors looking out Cast your mind back to the 1990s. A mergers-and-acquisitions (M&A) trend ...
11 October, 2018
R3's annual Asia Pacific agency family tree estimates revenue based on FY2017 company reports, open source data and R3 research insights. Japanese agencies are ...
2 October, 2018
R3’s Swathi Eashwer moderated a panel at the Data & Cloud Tech Summit 2018 with Prashant Agarwal (Head of Digital, AIA), Michel Hamilton (Chief Transformation ...
14 September, 2018
R3 Co-Founder and Principal, Shufen Goh, participated in a debate that looked into whether brands are losing confidence in digital as consumer focus has shifted to transparency, brand safety, and trust.
6 August, 2018
TOP OF THE CHARTS: Data from the first half of 2018 shows a drop in media new business revenue and growing spending in China. Independent ...
25 July, 2018
Acquisitions in the region are up 15% year over year, and in sharp contrast to global trends, holding groups are leading the way, according to ...
7 July, 2018
One of the key defining aspects of the Millennial generation is that they came of age during the internet explosion. They grew up as ...
18 May, 2018
Shufen Goh, Co-founder and Principal at R3, spoke at APMF 2018 in Bali, Indonesia, on the tectonic shift that has shaken advertising agencies from all ...
25 April, 2018
This month in reviews, auto brands including BMW, Honda and Next EV Auto are reviewing their creative accounts. In the US, BMW recently handed their creative ...
28 March, 2018
Cathay-Pacific is conducting its first major agency pitch in 25 years after an RFI (request for information) was sent to dozens of agencies last week, ...
2 March, 2018
Asia was traditionally considered “easy money” for Western multinational brands, with its burgeoning population and growing middle class. However, the tide has now turned in ...
26 January, 2018
This month in agency reviews, several top automotive companies are reviewing key global accounts. It was reported at the end of last year that Ford was ...
15 January, 2018
Campaign Asia-Pacific has learned that Manulife is looking for a new regional creative agency and is seeking to consolidate its creative business in Asia. The ...
20 December, 2017
Our listicle-based look back at the year in APAC marketing and communications continues, with the biggest deals of the year In the last couple weeks ...
19 December, 2017
Our listicle-based look back at the year in APAC marketing and communications continues, with 2017's biggest pitches In the last couple weeks before the holidays, ...
15 November, 2017
Mental health well-being is still a taboo subject that many professionals overlook and don’t take the time to understand. However, global consulting firm, R3, take ...
20 October, 2017
The Health Promotion Board (HPB) is on the hunt for a media agency, which will be responsible for both online and offline media buying. The ...
