R3 Asia Pacific Family Tree 2017
11 October, 2017
R3's annual Asia Pacific agency family tree estimates revenue based on FY2016 company reports, open source data and R3 research insights. Japanese agencies are ...
Location: Asia Pacific
Bain Capital Plans to Buy Japan’s Third-Largest Ad Agency for $1.35 Billion
9 October, 2017
WPP is currently Asatsu-DK's top shareholder Bain Capital plans to purchase all shares from current shareholders. Bain Capital Bain Capital Private Equity announced today it ...
Marina Bay Sands Concludes Media Pitch
21 September, 2017
Marina Bay Sands (MBS) has concluded its much-coveted media pitch after a five-month-long pitch process. The agencies appointed are OMD and Forward3D, which are tasked ...
R3 & The Marketing Society Co-Host A Power Lunch in Hong Kong
12 September, 2017
On 7th September, The Marketing Society and R3 hosted a Power Lunch in Hong Kong. The event gathered a diverse crowd of brand and agency ...
China Leads Global M&A Slowdown: R3
18 July, 2017
Dentsu leads the pack in APAC with an acquisition value of $146 millions and a total of six deals, as traditional players dominate, bucking a ...
Is the SME Mindset Towards Marketing Still 20 Years Behind?
7 July, 2017
SMEs are an important part of the ecosystem today but the truth is, they aren’t the brightest or savviest when marketing their companies or products. ...
Telecom Firms Review
26 June, 2017
This month, US carrier Sprint moved their media account out of Publicis Groupe’s Mediavest Spark over to independent media agency Horizon Media. At the same time, ...
Mastercard, Subway, IBM and MBS Gathered Alongside R3 to Discuss Digital Transformation
23 June, 2017
Top Asia Pacific marketers from Subway, Mastercard, IBM and Marina Bay Sands gathered alongside R3 and Mediacorp this week to discuss what the challenges were ...
Maxus will live on in India: Mark Patterson
5 June, 2017
Mark Patterson Maxus will remain a separate agency after its global merger with MEC, but only as a local brand in India, GroupM CEO Mark ...
Complex Business Landscape Big Challenge for 41% Asian CMOs
21 May, 2017
About 41 per cent of CMOs in Asia said managing an increasingly complex business landscape as their greatest challenge, a new book from global consultancy ...
Innovation, Big-Picture Strategy Weigh on APAC CMO Minds: R3
15 May, 2017
Only 7 percent feel very prepared for future challenges. Only 3.4 percent of APAC CMOs surveyed by R3 in new research are comfortable calling their ...
How Asia’s CMOs Are Embracing Digital
15 May, 2017
This article is by Greg Paull, principal of R3, a global consultancy group. Greg Paull, Principal & Co-Founder In the planet’s most complicated and diverse region, ...
The APAC Adland Gender Gap: Scope, Causes and Cures
21 March, 2017
This month, the world celebrated International Women’s Day, a time to acknowledge the efforts and achievements of women in every organisation, profession, local community and family. ...
BMW Asia Confirms Creative Account Up For Grabs
15 March, 2017
The much awaited BMW creative account is up for grabs. According to sources, handling the pitch for the APAC market is pitch consultant R3. Marketing has reached ...
Rise of The Super Group – Here’s Why Creative Agencies Are Buying Media Ones
22 February, 2017
“When media and creative went their separate ways it was media who took all the cash” is a tried and true idiom often bandied about ...
Media-Agency Revenue From New Business Fell in 2016, Despite More Wins
21 February, 2017
R3 has published full-year data on global and APAC new-business wins, new-business revenue, top creative and media agencies, holding company performance and the biggest wins. ...
Secrets To A Steady (Client-Agency) Relationship
15 February, 2017
What makes some client-agency relationships healthier than others? We invited them to share their feelings. It’s that time of year to celebrate a special someone ...
From New Business to M&A: The Year of Trump and Transparency
4 January, 2017
Unknown firms dominate China’s M&A scene, WPP’s agencies lead, and Dentsu keeps shopping—a tumultuous year has left the industry feeling shell-shocked, and taking stock of ...
Year in Review: Top Creative and Media Pitches
15 December, 2016
Our lineup of year-in-review features continues with the biggest creative and media pitches, as measured by R3. See all our 2016 year-in-review features: Brand crises; major appointments ...
Braving Today’s Disruptive World of Marketing
14 December, 2016
Sometimes, there's no choice but to adapt to a new reality. R3's Erin Singleton offers three pieces of advice for companies at crossroads. We are living ...
