China KOL Market Analysis
26 May, 2021
As the overall market for content marketing has hit a plateau, factors including platform differentiation, integrated marketing strategy, and marketing performance metrics are still ...
Location: China
Helping BMW with Programmatic Buy Governance & Oversight
13 March, 2021
Client ObjectivesBMW wanted expert advice on programmatic buy governance and oversight. They wanted to build a safe and transparent programmatic buy model, and leverage ...
Helping Ferrero Improve Their Digital Engagement
9 March, 2021
Client Objectives Ferrero was late to invest in digital marketing, relying more on television advertising than a number of other FMCG brands had for ...
Consumer Loyalty in Gen-Z at the China Beauty Brand Digital Innovation Summit
21 January, 2021
At the China Beauty Brand Digital Summit, R3 Lead Consultant, Carrie Zheng, shared insights on consumer loyalty among Gen-Z and the importance of content and product innovation.
Digital Media Grows by 23% as Mobile Leads China Media Inflation in 2021
14 January, 2021
Digital advertising revenue grew by almost 23% in 2020, making short video, e-commerce, and social media the platforms most in demand by Chinese marketers. ...
2021 China Media Inflation Trends
14 January, 2021
This is the 10th annual edition of the R3 China Media Inflation Trend report covering 2020 actual inflation and 2021 inflation forecasts. In compiling ...
Coca-Cola’s $4 Billion Review Signals Drive for Efficiency
22 December, 2020
A dynamic consumer environment is driving marketers to put Creative and Media accounts in review. Coca-Cola's $4 billion global review signals the company's plans ...
China PR Agency Scope 2020
20 November, 2020
2020 China PR Scope is the sixth wave in an ongoing study with the goal of garnering a deeper understanding of the motivations and processes ...
Walgreens Boots Alliance Extends WPP Partnership
31 October, 2020
Walgreens Boots Alliance has extended its relationship with WPP as its global marketing and communications AOR, while Dentsu wins Media accounts for both McDonald's ...
Nestlé China Picks Dentsu for US$300 Million Media Account
23 October, 2020
Nestlé has selected Dentsu as its media agency in China, beating out incumbent Mindshare as well as Publicis Media. R3 was the pitch consultant on the account.
Jenny Craig, Alibaba & Asahi Name Media AORs
30 September, 2020
Marketers continue to drive ROI in their media and digital partnerships. Jenny Craig, Alibaba Group, and Asahi International name Media AORs in the US, ...
Media Agencies Selected By TikTok, Lazada Group and Danone
28 August, 2020
Media agencies of record are named by TikTok, Lazada Group, and Danone for Global and South East Asia accounts. TikTok awarded its global media ...
R3 China Celebrity Index, July 2020
10 August, 2020
With summer break coming to an end, will the buzz generated during this period start to fade? Summer break is usually a peak time for ...
Technology and Automotive Brands Look for Digital & Media Partners
14 July, 2020
Brands continue to put digital and media accounts into pitch as marketers seek partners who are data-led and innovation-inspired. Isobar's DEG was tapped by ...
OMD Wins Lindt & Sprüngli Media Account in China
30 June, 2020
Swiss chocolatier Lindt & Sprüngli AG (Lindt) has selected a media agency of record for China after a pitch involving media and digital agencies.
Duracell & Energizer Award Global Media Accounts
23 June, 2020
A number of notable Media accounts were announced recently, reflecting a greater focus on data and technology, and the capability to deliver strategic leadership ...
Creative AORs Named For Aflac & Allstate As Campaigns Reflect New Messaging
18 May, 2020
Creative accounts were announced across the US as brands are releasing new campaigns during the global health crisis. Notably, two insurance brands announced new ...
Three Lessons from China’s COVID-19 Recovery Playbook
11 May, 2020
This article was written by Greg Paull, Co-founder and Principal, R3, and originally appeared in Adweek. China is approximately three-months ahead of the world in ...
R3 China Family Tree 2020
23 April, 2020
R3's annual China Family Tree provides a broad overview of the agency ecosystem in China. All revenue is estimated based on FY2019 company reports, ...
R3 SCOPEN China Agency Scope 2020
21 April, 2020
According to the eighth wave of R3 and SCOPEN’s AGENCY SCOPE Study, China’s marketers remain generally satisfied with their agencies and would like to work ...
