BMW wanted expert advice on programmatic buy governance and oversight. They wanted to build a safe and transparent programmatic buy model, and leverage DMP to better aggregate, manage, and activate data assets.
R3 developed a tailor-made programmatic buy working model to suit BMW’s requirement and internal situation with detailed suggestions on next steps.
Assessment – Deep-dive interview with stakeholders, other advertisers and experienced digital/PB experts.
Analysis – Diagnose industry players in terms of trading desk, DMP, DSP, tracking, verification, and service agency. Risk assessment on technology, data safety, inventory, quality supplier, performance and cost transparency.
Model – Recommendation on working model based on comprehensive analysis and evaluation.