Client Objectives
BMW wanted expert advice on programmatic buy governance and oversight. They wanted to build a safe and transparent programmatic buy model, and leverage DMP to better aggregate, manage, and activate data assets.

Results
R3 developed a tailor-made programmatic buy working model to suit BMW’s requirement and internal situation with detailed suggestions on next steps.

R3 PROCESS

Assessment – Deep-dive interview with stakeholders, other advertisers and experienced digital/PB experts.

Analysis – Diagnose industry players in terms of trading desk, DMP, DSP, tracking, verification, and service agency. Risk assessment on technology, data safety, inventory, quality supplier, performance and cost transparency.

Model – Recommendation on working model based on comprehensive analysis and evaluation.

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