M&A League, December 2019
3 January, 2020
Location: Global
Global M&A Value Decreases by 15% As Buyers Diversify Deals Beyond Martech
2 January, 2020
R3, an independent consulting firm, assessed 489 M&A deals in the marketing services industry in the period of January to December 2019, with $27.7bn invested ...
Can Blockchain Solve Some of Marketing’s Biggest Problems?
9 December, 2019
By Greg Paull, Co-founder & Principal, R3 This article was first published by the World Federation of Advertisers on December 8, 2019. The lack of ...
Automotive Accounts Go Into Review – Hyundai, Ford, BMW & Audi
3 December, 2019
Automotive brands including Hyundai, Ford, BMW and Audi are putting their agencies in review as macroeconomic issues nudge companies to re-evaluate vendor relationships. In ...
Bayer, LG Electronics and AXA Award Global Accounts
30 November, 2019
Welcome to the latest Pitch Report. Global accounts have been awarded by Bayer, LG Electronics, AXA, Kimberly Clark and Beiersdorf. In Asia, AmorePacific, Calvin ...
R3 Builds Its US Presence with Five Hires Across New York and Los Angeles
15 November, 2019
R3 builds its US presence across New York and Los Angeles with five new consultants who bring expertise in consumer-media insights, digital creative content marketing, ...
Discussing The Reality of Augmented Reality
15 November, 2019
On November 13th, the Brand Activation Tech and Experiential Committee of the Association of National Advertisers (ANA) held a meeting in New York that focused ...
Return on Influencers: The Future of TikTok
10 November, 2019
Earlier in November, R3 Co-Founder and Principal, Greg Paull, led a session at an Association of National Advertisers (ANA) Digital & Social Committee Meeting at ...
Media Accounts Shift in Adland – Disney, TripAdvisor, Diageo, Levi’s
31 October, 2019
Welcome to the latest Pitch Report. Media accounts are shifting in adland for Disney, TripAdvisor, Diageo, Levi's and Dairy Farm. Omnicom and Publicis ...
Matching the US on Fortune 500, Chinese Companies Are Now Going Global
21 October, 2019
R3's “China Brands Go Global” report explores the forces moving Chinese brands overseas and the role that culture, strategy and infrastructure play.
China Brands Go Global
21 October, 2019
China’s “Going Global” strategy first emerged in 1999 and Chinese firms were urged to take advantage of booming world trade. As an ideological as well ...
R3 Blockchain Family Tree
21 October, 2019
In a review of the applications of blockchain technology in marketing, we have categorized the most popular means of use into six different categories: Decentralized ...
Creativity & Digital ROI Force Bold Moves by Mondelēz & McDonald’s
30 September, 2019
Some bold moves being made. Mondelēz consolidates its global advertising into WPP and Publicis with some specialist agencies thrown into the mix in effort to improve ...
Talking About The Future of Retail Marketing at ANA New York
19 September, 2019
R3 moderated a discussion with Trevor Summer, CEO of Perch and Fred Gerantabee, Global VP Digital Innovation at Coty on how retailers are utilizing digital experiences to enhance the shopping experience.
Alexa, How Is Marketing Changing?
18 September, 2019
Welcome to the latest issue of R3LATIONSHIPS - our update of trends and insights in the marketing industry. Be Here Now: ROI & Experience Marketing ...
Voice Marketing
17 September, 2019
Voice marketing uses the application of artificial intelligence to create interfaces with consumers that are entirely digitized. The best example of this is Amazon’s ...
Enhancing Experience Marketing
17 September, 2019
As a highly thought of and valuable approach for any kind of business, experience marketing has become an important mechanism for overall communication strategy. ...
