insights
Coca-Cola Adds Droga5 to Its Agency Roster
22 January, 2020
Closing out new business for 2019, Coca-Cola and Kimberly-Clark named agencies for Western Europe and the UK. Droga5 London joins Coca-Cola's agency roster on ...
Tag: Media
insights
Automotive Accounts Go Into Review – Hyundai, Ford, BMW & Audi
3 December, 2019
Automotive brands including Hyundai, Ford, BMW and Audi are putting their agencies in review as macroeconomic issues nudge companies to re-evaluate vendor relationships. In ...
insights
Bayer, LG Electronics and AXA Award Global Accounts
30 November, 2019
Welcome to the latest Pitch Report. Global accounts have been awarded by Bayer, LG Electronics, AXA, Kimberly Clark and Beiersdorf. In Asia, AmorePacific, Calvin ...
news
Dairy Farm Group Splits Creative Duties, Concludes US$50 Million Media Review
7 November, 2019
Dairy Farm Group has picked Omnicom Media Group for media duties, and split the creative remit between Omnicom Retail Group and Ogilvy, following a pitch ...
insights
Media Accounts Shift in Adland – Disney, TripAdvisor, Diageo, Levi’s
31 October, 2019
Welcome to the latest Pitch Report. Media accounts are shifting in adland for Disney, TripAdvisor, Diageo, Levi's and Dairy Farm. Omnicom and Publicis ...
insights
Creativity & Digital ROI Force Bold Moves by Mondelēz & McDonald’s
30 September, 2019
Some bold moves being made. Mondelēz consolidates its global advertising into WPP and Publicis with some specialist agencies thrown into the mix in effort to improve ...
insights
Food, Retail & Travel Brands Undergo Reviews
31 August, 2019
Welcome to the latest Pitch Report. Mondelēz has consolidated its global advertising into WPP and Publicis as it looks to drive ROI on global ...
insights
eBay & Mattel Award Global Media Accounts
30 July, 2019
Welcome to the latest Pitch Report. Global media accounts were awarded by eBay and Mattel, while Mondelēz, Gap, McDonald's, Kroger and BMW select Creative ...
insights
Allergan, Häagen-Dazs and Huawei Decide
30 June, 2019
Welcome to the latest Pitch Report. Two global accounts were awarded in June, with General Mills appointing Swedish agency Forsman & Bodenfors as global ...
insights
Facebook, Electronic Arts & Ketel One Select Agencies
31 May, 2019
Welcome to the latest Pitch Report. Facebook selects agencies for WhatsApp, Instagram and Messenger, while Electronic Arts selects m/SIX for its Global Media AOR. ...
insights
MillerCoors, Barclays Retain Partners
31 March, 2019
Welcome to the latest Pitch Report. After a review process that lasted almost a year, MillerCoors retained Jack Morton Worldwide as its agency for sports and ...
news
Greg Paull on Auditing Organizational Marketing Activities at IIA Australia’s Annual Conference
30 March, 2019
Greg Paull, Co-founder and Principal of R3, presented at the Institute of Internal Auditors (Australia) Conference which was held from 24th to 27th of March ...
insights
Transport & Travel Brands Name Agency Partners
31 January, 2019
Welcome to the latest Pitch Report. We've come to the end of the review process for a few brands in the transport and travel ...
insights
Chrysler, Australia Tourism Decide
1 December, 2018
Welcome to the latest Pitch Report. This month, Chrysler moved its US media business from UM to Starcom in a major review covering the last six ...
insights
Travel Brands Seeking New Agency Partners
24 November, 2018
travel industry. Several airlines are seeking new partners - AirAsia recently named BPN as their global media AOR, while Emirates named Publicis as their creative agency for South ...
insights
Global Media Reviews On the Rise
25 October, 2018
Several brands are undergoing global media reviews as we enter Q3, with the biggest review of the month is Ford’s 3.5 billion dollar creative and media ...
insights
Auto, Airline Giants Undergo Global Reviews
25 September, 2018
The wave of global reviews continues, with two auto giants revisiting their agency models this month. German car maker, Opel, is currently reviewing their ...
news
Publicis, VCCP Named Winners in Cathay Pacific’s First Pitch in 25 Years
31 August, 2018
Cathay Pacific has concluded its global marketing agency review, naming Publicis Groupe and Chime Communications' VCCP to handle its creative, media and social duties. The ...
insights
Wave of Global Reviews Continues
25 August, 2018
The wave of global reviews that we saw in the first half of the year has continued on, as several big brands are reviewing ...
insights
Sports Giants Review Media Rosters
25 July, 2018
Several sports brands area reviewing their media agency models, including adidas, who recently ended their 20-year long relationship with Carat and awarded their global media ...